Ghassan Qusous

- Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals - Lead multi-channel campaigns across paid media, SEO, SEM, email, social media, and content marketing - Manage and optimize performance across multiple digital platforms and web portals - Oversee campaign planning, budgeting, forecasting, and ROI measurement - Analyze data and marketing performance metrics to drive continuous optimization and growth - Lead, mentor, and manage digital marketing teams and external agencies - Own customer acquisition, conversion rate optimization (CRO), and retention strategies - Collaborate with sales, product, tech, and leadership teams to align marketing initiatives - Ensure brand consistency and messaging across all digital touchpoints - Manage marketing automation, CRM integrations, and lead-nurturing workflows - Stay updated on digital trends, platform updates, and emerging marketing technologies - Prepare executive-level reports and present insights, results, and recommendations - Ensure compliance with data privacy, advertising policies, and industry regulations

- Define and lead overall marketing strategy aligned with business objectives and growth targets - Oversee brand positioning, messaging, and market presence across all channels - Plan, execute, and manage integrated marketing campaigns (digital, offline, partnerships, events) - Lead market research, customer insights, and competitive analysis to guide decision-making - Manage marketing budgets, forecasting, and ROI tracking - Lead, mentor, and performance-manage marketing teams and external partners - Collaborate with sales, product, finance, and leadership teams to ensure alignment - Drive customer acquisition, engagement, retention, and brand loyalty initiatives - Oversee content strategy, communications, PR, and media planning - Monitor and optimize marketing performance using data, analytics, and KPIs - Ensure brand consistency across all touchpoints and regions - Identify new growth opportunities, channels, and go-to-market strategies - Manage agencies, vendors, and strategic marketing partnerships - Prepare reports and presentations for senior leadership and stakeholders - Ensure compliance with brand guidelines, legal requirements, and industry regulations

- Drive end-to-end marketing leadership to support business growth and market expansion - Translate business objectives into actionable marketing roadmaps and campaigns - Own brand growth, reputation management, and market differentiation initiatives - Lead integrated go-to-market strategies for products, services, and new launches - Oversee demand generation, pipeline growth, and customer journey optimization - Use data-driven insights to refine targeting, messaging, and channel effectiveness - Manage cross-functional collaboration with sales, operations, product, and leadership teams - Control marketing spend, optimize cost efficiency, and maximize campaign impact - Establish marketing frameworks, processes, and best practices across teams - Oversee agency relationships, vendors, and third-party marketing partners - Identify emerging market trends and competitive opportunities - Strengthen customer engagement through strategic communications and content leadership - Deliver executive dashboards, insights, and strategic recommendations - Ensure scalable, compliant, and consistent marketing execution across regions and platforms

- Plan, execute, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, and other platforms - Monitor daily performance metrics including CPC, CPA, ROAS, conversions, and funnel performance - Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies - Implement conversion tracking, pixels, tags, and analytics tools (GA4, GTM, ad platforms) - Analyze data to identify performance gaps, growth opportunities, and optimization actions - Manage budgets efficiently to maximize returns and meet campaign KPIs - Develop performance reports and dashboards with actionable insights - Collaborate with creative, content, and marketing teams to improve ad effectiveness - Optimize landing pages and user journeys to improve conversion rates (CRO) - Research keywords, audiences, and competitors to inform campaign strategy - Ensure campaigns follow platform policies and best practices - Support lead generation, e-commerce, or awareness objectives through performance marketing - Stay up to date with digital advertising trends, algorithms, and platform changes - Troubleshoot tracking issues and ensure data accuracy across platforms

- Manage multiple client accounts and lead end-to-end marketing strategy execution - Act as the primary point of contact between clients, internal teams, and external vendors - Develop customized marketing plans based on client goals, industries, and target audiences - Oversee campaign delivery across digital, content, social, paid media, and branding channels - Translate client briefs into clear strategies, timelines, and performance objectives - Monitor campaign performance, optimize execution, and ensure delivery against KPIs - Lead creative, content, and performance teams to ensure high-quality outputs - Manage budgets, media spend, and resource allocation across client portfolios - Present campaign results, insights, and recommendations to clients and stakeholders - Ensure brand alignment, messaging consistency, and quality control across all deliverables - Identify upselling and cross-selling opportunities to grow client accounts - Stay updated on marketing trends, platform updates, and agency best practices - Manage agencies’ tools, reporting frameworks, and workflow processes - Ensure deadlines, service levels, and client satisfaction targets are consistently met