Gvantsa Garmelia

* led campaigns resulting in 56% subscriber growth * creative and marketing lead of the original content

* 5x inbound leads via inbound marketing efforts

- Craft Marketing Strategy of the company; - Manage the team (inhouse and freelancers) of creative, design and digital - Design branding and positioning strategies; - Create the brand and ensure the consistency through all channels; - Market Research; - Analyze consumer behavior and determine customer personas; - Coordinate sales and marketing efforts to boost brand awareness; - Monitor competition (acquisitions, pricing changes and new products and features)

About Singular Singular is an international game and FinTech development company with 4 offices and 2 development bases around the world. More than 100 developers continuously strive to make world’s most INNOVATIVE and OUTSTANDING Gaming solutions. My Role: - Development and execution of strategies to market each product; - Develop a promotion plan for each product; - Acquire deep customer knowledge through market research and customer analysis; - Research and come up new channels to market the product; - Create the whole spectrum of sales tools and collateral (Presentations, press kits, pitch decks, walkthrough videos, demos, and training materials) - Plan the user experience of trade shows and other big events; - Measure, analyse and report the level of success of marketing projects; - Create and drive initiatives to enable the fast revenue proliferation of Singular products and solutions.

About Singular Singular is an international game development company with 4 offices and 2 development bases around the world. More than 100 developers continuously strive to make world’s most INNOVATIVE and OUTSTANDING Gaming solutions. My Role: - Brief and follow-up outsource creative agencies on marketing related projects and manage relationships with them - Coordinate the production of brand-related materials, such as new brand elements and brand book. - Coordinate the production of marketing collaterals, such as publicity brochures, handouts, leaflets, promotional videos, photos, merchandise. - Coordinate creation and initial launch of corporate websites, mobile applications and social media platforms. - Research, write and edit organisational publications for internal and external audiences, including client/employee newsletters, press releases, blog posts, social media posts, case studies, reports, etc. - Write brand-, product-, and culture-related copy for online and offline marketing channels. - Handle event and sponsorship proposals, communication with organizers, budgeting and payments.