Gerson De Paz
Director Of Operations @ Sunrise Produce Company
About
Senior operations executive with 20+ years of leadership experience overseeing warehousing, distribution, and production operations supporting $160M+ in annual revenue. Proven ability to translate corporate strategy into operational execution while driving efficiency, cost discipline, and service excellence across complex, high-volume environments. I bring a balanced leadership approach that combines strategic oversight with hands-on execution. My experience includes full P&L responsibility, annual operating and capital planning, KPI architecture, system integration, and enterprise-level process improvement. I am recognized for building strong leadership teams, aligning cross-functional stakeholders, and creating accountability across operations, finance, supply chain, and customer-facing groups. I have led organizations of 200+ employees across both union and non-union environments, successfully navigating growth, change, and operational complexity. Most recently, I led a large-scale warehouse relocation with minimal disruption to service, maintaining continuity for customers while stabilizing labor, systems, and execution in a new facility. A core strength of my leadership is financial discipline — consistently managing labor costs to under 6% of sales while maintaining productivity, safety, and service-level performance. I am particularly effective at building transparent communication channels with suppliers, customers, and internal partners to ensure alignment, speed of execution, and measurable business impact. I thrive in VP-level roles where operational excellence, people development, and financial performance intersect and where disciplined execution directly supports scalable growth and long-term enterprise value. Executive Expertise: VP Operations Leadership | P&L Ownership | Strategic & Annual Operating Planning | KPI & Performance Management | Budgeting & Cost Control | Labor Optimization | Systems & Process Integration | Large-Scale Facility Transitions | Change Management | Talent & Leadership Development
United States
Orange County
Logistics & Supply Chain
Distribution Center Operations, Warehousing, Inventory Management, Operations Management, Logistics, Shipping, Inventory Control, Food Safety, Transportation, Supply Chain, Forecasting, Supply Chain Management, Materials Management, Internal Audit, Warehouse Operations, Auditing, Quality Control, Computer Science, Logistics Management, Warehouse Management
Experience
Director Of Operations
Sunrise Produce Company
Anaheim, California, United States
Oversee end-to-end operational execution and performance across all functions, with direct accountability for logistics, food safety, and overall operational efficiency. Drive disciplined follow-through, cross-functional alignment, and continuous improvement to ensure service excellence, regulatory compliance, and scalable operations. Sunrise Produce Company is a leading wholesale produce distributor in Southern California, known for delivering exceptional customer service and consistently fresh, high-quality products. The company partners with a trusted network of reputable growers including conventional, organic, and local family farms to support long-term relationships, supply integrity, and sustainable growth within the region.
Operations Manager
Vision Produce Company
Greater Los Angeles Area
Overseeing all operations relating to the Los Angeles facility. Help build efficiency and profitability into the facility, storage and the related transportation business. Oversee all safety and Food Safety best practices. Vision Produce offers multi-dimensional service to customers, enhance product care and streamline operations. Repacking, cold storage and value-added items allowed us versatility and desirability in meeting customer needs.
Operations Manager
Valley Fruit and Produce Company
Greater Los Angeles Area
Oversaw operational activities, trained and developed new personnel.
Operations Supervisor
Coast Produce Company
Greater Los Angeles Area
Oversaw all operational activities, Food Safety, Employee Safety and also assisted the transportation manager. Coast Produce Company is a family-owned business that procures and distributes fresh fruits and vegetables to retail, foodservice and government customers. Working across all aspects of produce procurement, mixing, transportation and retail support. Coast evolved from a wholesaler to service provider to their current operations as a produce supply chain integrator.
Gerson De Paz's Contact Information
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