Germine Ramzy

Key Responsibilities & Achievements Lead and manage all marketing operations at Hilton Pyramids Golf, ensuring full compliance with Hilton brand standards and corporate guidelines. Develop and execute the hotel’s annual marketing strategy and budget to drive brand visibility, guest engagement, and revenue growth. Serve as the primary Brand Ambassador, safeguarding brand voice, positioning, and consistency across all communications. Design and implement integrated marketing campaigns with Sales, Spa, F&B, and Revenue teams to maximize exposure and profitability. Oversee advertising and promotional planning across digital and traditional channels, managing creative agencies to produce high-impact collateral and seasonal campaigns. Partner with Digital Marketing to create compelling content, strengthen online presence, and enhance conversions. Ensure all initiatives align with strategic objectives and measurable ROI while maintaining strict adherence to brand standards. Collaborate with Corporate and Regional Marketing Offices to align strategy and initiatives. Lead hotel photography, video production, and seasonal campaign content, integrating innovation and guest-centric design. Key achievements include: Inclusive Tourism Initiative — launched Egypt’s first hotel-based accessibility program for visually impaired guests in partnership with Baseera during the Judo Championship, generating leisure bookings and additional group requests for 2026. Ballroom Launch Project — conceptualized and executed the ballroom opening campaign, integrating AI-driven creative direction, guest journey design, and strategic execution. Website & OTA Enhancement — audited the hotel website and OTAs, correcting data, refreshing visuals, and improving SEO, geo-targeting, and conversions. Elevate ROI Optimization — boosted digital platform ROI through targeted campaigns, strategic management, and analytics, driving measurable revenue growth and increased engagement.

Key Responsibilities & Achievements Developed and executed marketing and communication strategies aligned with company objectives, driving brand visibility, engagement, and revenue growth. Led brand identity development for multiple resorts and Presidential Nile Cruises, ensuring a cohesive and distinctive presence across all platforms. Oversaw content creation for digital channels, social media, websites, and traditional media, collaborating with cross-functional teams to align initiatives with operational goals using data-driven insights. Monitored industry trends, competitor activities, and market dynamics to identify opportunities and challenges. Built strong relationships with media partners, influencers, and stakeholders to enhance brand image. Measured campaign performance, provided actionable insights, and optimized marketing budgets to maximize ROI. Implemented innovative digital marketing strategies, including SEO, SEM, email marketing, and automation initiatives. Key achievements include: Fort Arabesque Newspaper — Launched The Fort, an internal and guest-facing newspaper with GM interviews, guest stories, and cultural content, boosting engagement. Forte the Kids Character & Forte Voice — Developed a Red Sea-inspired kids’ character and multilingual experience to strengthen young guest engagement. Branded Giveaways — Designed culturally inspired high-end giveaways with Arabesque motifs, enhancing brand identity and guest loyalty. Greek Restaurant Brand Identity — Defined the strategy and visual identity for a new Greek beachside restaurant, creating a cohesive and memorable guest experience. Resort Photoshoot Management — Oversaw photoshoots across three resorts, coordinating with Johnes Art EU to capture key selling points, landscapes, accommodations, and dining offerings, enriching marketing assets.

Assisted in developing and executing innovative marketing, PR, and social media strategies aligned with hotel business objectives and brand standards. Collaborated with Operations, F&B, and Sales teams to design in-house guest promotions that drove incremental revenue. Developed and managed the hotel’s social media presence across multiple platforms, ensuring consistent brand voice, audience engagement, and performance tracking through analytics tools. Partnered with the Director of Sales & Marketing and Revenue Manager to analyze campaign performance, booking trends, and ROI. Supported quarterly content refreshes, including SEO recommendations for website content, photo captions, and GDN campaigns, while optimizing reach using advanced social media tools. Built and maintained strong relationships with media representatives, influencers, and industry professionals to enhance brand visibility. Reviewed and approved advertisements across print, digital, and outdoor media, coordinating with agencies and suppliers to maximize ROI and ensure brand alignment. Planned and executed hotel-sponsored events, press activations, and community/government initiatives. Managed professional photo and video shoots for seasonal and promotional campaigns, maintaining an organized library with detailed documentation of media coverage and special events. Key Achievements: Led a full renovation of the hotel website, improving UX, content structure, and SEO, strengthening brand positioning and engagement. Doubled direct booking revenue through targeted, data-driven digital campaigns, reducing dependency on OTAs and improving profitability. Managed top-tier local and international media coverage during COP27 in Sharm El-Sheikh, including CBC, ONtv, and international press, generating exceptional visibility and positioning the resort as a leading hospitality destination in Egypt. Strengthened brand reputation with high-impact PR aligned with global sustainability and tourism narratives

Developed and executed the annual luxury marketing strategy across Research, Brand Awareness, Revenue Promotions, and Relationship Building, with clear KPIs. Led luxury brand storytelling and experiential campaigns, translating brand values into premium guest touchpoints and high-impact giveaways. Launched and managed the CSR campaign “Because We Care”, reinforcing brand reputation and social impact. Introduced Augmented Reality (AR) via a branded mobile app, positioning the hotel as a luxury innovation leader in Egypt and driving engagement at events. Oversaw marketing communications for the hotel and F&B outlets, ensuring consistent brand tone, quality, and visual identity. Managed creative and advertising agencies, coordinating briefs, execution, timelines, and brand compliance. Conceptualized luxury-led events for local and international audiences, defined high-value target segments, and optimized media mix to maximize ROI, reach, engagement, and conversions. Executed integrated ATL, BTL, and digital campaigns while tracking KPIs including engagement, conversion, and ROI. Developed strategic partnerships and media sponsorships to enhance visibility and optimize investment. Key Achievements: Spearheaded Egypt’s first hospitality AR project (2020), allowing guests to virtually explore hotels and premium offerings, enhancing pre-arrival engagement. Enhanced the mobile app with exclusive offers, social media integration, and direct booking links, boosting engagement and conversions. Delivered a 20% increase in direct bookings through targeted luxury digital campaigns. Launched the CSR initiative “Because We Care”, including a collaboration with Helm Egypt showcasing artwork by artists with special needs, generating strong engagement, positive brand sentiment, and meaningful community impact.

Managed local and international exhibitions, ensuring alignment with Link 51 global brand standards and enhancing brand consistency and market presence. Developed and executed the annual marketing plan, aligning objectives with company mission, global strategy, and growth targets. Designed and implemented integrated marketing strategies to expand LinkMisr’s products and services across international markets. Created and updated sales and corporate presentations using market intelligence and competitor analysis. Developed marketing materials, including advertisements, newsletters, digital campaigns, and online content, while maintaining the website to ensure professional brand positioning. Planned and executed marketing events and exhibitions to support business development. Monitored marketing performance, optimizing processes to enhance efficiency, ROI, and engagement. Managed email marketing, social media channels, and collaborated with agencies and international partners for high-quality marketing assets. Key Achievements: Strengthened LinkMisr’s positioning as part of the global Link 51 Group, ensuring brand alignment across markets. Conceptualized and executed five international exhibitions in Egypt, Italy, and Morocco, managing creative direction and branding with global stakeholders. Founded and directed the LinkMisr Corporate Newspaper, enhancing internal and external communication and brand storytelling. Launched and managed LinkMisr Retail’s digital presence, including paid campaigns, boosting visibility and lead generation. Developed case studies for clients including GNA, DHL, and Toyota, highlighting tailored solutions and supporting international sales efforts.

Responsibilities: • Design and develop marketing materials, e.g. Group brochures, articling brochures, personal and practice group profiles, websites, etc. • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc. Develop and maintain the group’s website • keep site content fresh and updated in coordination with information technology department Monitor production of marketing materials to ensure consistency and appropriateness • Develop and implement the group’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the group • Assists in innovative marketing and supplement tasks like public relations and promotion. • Creates awareness and desire for the product with a creative approach • Studies the designs, logos, promotional materials like flyers, posters, banners, advertisements, newsletters etc. and modified them if necessary. • Examines customer requests for service or complaint and ensures problem/service solved in a timely manner • Handling the annual marketing budget, assigning a new budget for the coming year and working within the budget is another vital duty. Organizes and attends events and exhibitions • Conduct market research before produce new products. • Monitors competitor activity and propose counter actions/response Conduct market research to study the effectiveness of the media campaigns.

Responsibilities: • Assists in innovative marketing and supplement tasks like public relations and promotion. • Creates awareness and desire for the product with a creative approach • Studies the designs, logos, promotional materials like flyers, posters, banners, advertisements, newsletters etc. and modified them if necessary. • Examines customer requests for service or complaint and ensures problem/service solved in a timely manner • Handling the annual marketing budget, assigning a new budget for the coming year and working within the budget is another vital duty. Organizes and attends events and exhibitions • Conduct market research before produce new products. • Monitors competitor activity and propose counter actions/response Conduct market research to study the effectiveness of the media campaigns.

Responsibilities: • answer calls professionally • respond to customer inquiries • research required information using available resources • handle and resolve customer complaints • provide customers with product and service information • enter customer information • process orders, forms and applications • identify and escalate priority issues • route calls to appropriate resource • follow up customer calls where necessary • complete call logs • produce call reports • One of the project owner team who is responsible for the system’s enhancements, and to change some of customers’ perception toward our company. • Took a part of Vodafone testing project, as I was one of testing team who is responsible for testing any project or promotion before its launching. • Responsible for the USB technical part. • Nominated by my supervisor to be responsible for one of the new teams for a month. • One of the high achievers in recommending what is the best of our customers. • Responsible for preparing the finding, and the recommendations of any adjustment made by the agents • Preparing training materials, and giving sessions to the new comers. • Rewarded as employee of the month for my effort, and innovation for the last quarter of the year

Responsibilities: • Meeting clients introduce first the company services to know what they need then prepare the quotation and send it to the client email. • Making database of this client (their age, their interest, their jobs, etc) to be able to target them on our ads campaign. • Make the order; follow it up systematically. • Call the clients via phone or email to make another meeting to see the sample, give me the confirmation to continue the job order. • Determine the receiving time, meet the deadline, and finally ensure that the client is satisfied from the service and if problem exists, I find the solution. • Making the survey sheet, and distribute them to the customer to know their opinion about the quality, time, and if they have further comments • Preparing the brochures with the designer of our company for the exhibition we enter, for instance, franchise. • Cooperate with the sales team to know what stimulus is successful with the client, and what is not. • Develop the products, and services introduced by the company to suit different segments of the clients. • Gathering the database of other companies in the same filed in united Emirates, our new branch, and recognizes their strength, and unique points to be able to compete with them in the same field. • Being the contact person of the international accounts