German Dario Veron

Leading the evolution of the API Checkout product within the fintech ecosystem, driving its transition from development stage to production and enabling scalable payment integrations across internal platforms and strategic partners. Owning the product strategy and delivery roadmap for checkout experiences, with a strong focus on payment conversion, scalability and user experience optimization. Main contributions and achievements: - Successfully launched the API Checkout solution into production after its initial development phase. - Led strategic checkout integrations within Personal’s digital products, including Tienda Personal and Mi Personal, allowing users to complete payments and recharges using Personal Pay. - Expanded payment capabilities by integrating bill payment experiences directly into the platform ecosystem. - Drove integrations with external partners, extending the reach and adoption of the checkout solution beyond internal products. - Currently leading the rollout of BNPL (Buy Now Pay Later) capabilities across checkout integrations to improve payment flexibility and conversion opportunities. - Driving the development of a self-service Developer Portal designed to simplify and accelerate scalable merchants integrations. - Continuously analyzing payment funnels and user behavior to identify friction points and optimization opportunities focused on Conversion Rate improvement. - Working closely with cross-functional teams across business, technology and UX to deliver scalable, customer-centric and high-impact payment experiences.

Led the evolution of cross-functional B2B solutions, owning initiatives related to commercial onboarding, operational workflows and user experience.

Drove seller experience improvements within Mercado Envíos Fulfillment, leading regional initiatives focused on operational excellence and Customer Experience across LATAM. Worked closely with strategic metrics such as Contact Rate and Relational NPS to improve user experience.

Led end-to-end digital wallet integrations, improving operational processes, implementation workflows and documentation standards to increase efficiency and scalability.

Managed rollout and production deployment of digital wallet payment integrations for service payment solutions

Led process improvement initiatives within the Rapipago business unit, collaborating with cross-functional teams focused on customer experience improvements. Participated in ISO 9001 implementation initiatives and internal transformation programs.

Contributed to Lean Six Sigma initiatives focused on reducing operational waste and improving maintenance performance indicators such as Mean Time to Repair (MTTR).

Worked on inventory planning, supplier development and product quality assurance, supporting operational reporting initiatives.

Managed strategic vehicle allocation across the national dealership network, optimizing stock rotation and supporting commercial initiatives.