geri laufer

organizational content writer, public relations, media relations, social media

About

Horticultural PR + SoMe Strategy: Garden Debut, Crabapple LandscapExperts, BonsaiOutlet, AgVerra, SFS, GPPA, HSA

Country

united states

City

atlanta

Industry

public relations and communications

Skill

press releases, newsletters, blogging, media relations, social media, public relations, social media marketing, editing, strategic communications, public speaking, horticulture, social networking, web content, gardening, garden, marketing, publicity, photography, research, event management, copywriting, magazines, marketing communications, storytelling, advertising, editorial, content development, garden design, fundraising, landscaping, event planning, internal communications, newspapers, copy editing, journalism, non profits, strategic planning, nonprofits, corporate communications, publishing, digital photography, community outreach, web content management, facebook, creative writing, feature articles, email marketing, publications, community development, crisis communications

Experience

publicity

perennial plant association

2010-8 - 2011-6 · 11 mos

* PR strategist, traditional publicity and social networking for the February 2011 Southeastern Flower Show and for the July 2011 Perennial Plant Symposium in Atlanta * AgVerra spokesperson, media liaison and writer for beneficial mycorrhizal soil inoculants. * Providing traditional PR for Mobley Plant Farm's launch of Greensleeves(TM) sustainable biodegradable pots.

environmental horticulture adjunct professor

gwinnett technical college

1994-5 - 1998-5 · 4 yrs 1 mo

Design, teach, implement and evaluate seven different horticulture and landscaping courses including labs for college students: Introduction to Horticulture/Botany, Greenhouse Management, Nursery Production, Floriculture, Woody Plant Identification, Plant Propagation, Landscape Installation.

county agent: horticulture, community, 4-h

university of georgia cooperative extension service

1979-1 - 1981-4 · 2 yrs 4 mos

On the founding team that developed the Georgia Master Gardening Program. Among the first 3 female Horticulture Agents in the state. Co-foundeder/Editor of the Cobb County Extension Service Newsletter "Lifestyles", public speaking, Marietta Daily Journal Newspaper garden columnist, founded the Cobb County Herb Garden and the first ever Cobb County Extension Tour of Landscapes. The role of the County Agent is to explain and disseminate research and information from UGA Agricultural College to the people and businesses of Cobb County, Georgia. Public speaking and Garden Coach.

public relations + social media strategist for horticulture companies, subject matter expert, content writer

geri laufer pr social media

2009-9 - Present · 17 yrs

organizational content writer, public relations, media relations, social media

olmsted plein air invitational

2014-7 - Present · 12 yrs 2 mos

Steering Committee. Organizational content writer, public relations and media relations, social media for Olmsted Plein Air Invitational. This 501c3 non profit organization is at the center of the modern plein air movement. In its 4th year, the Olmsted Plein Air Invitational has become one of the most prestigious plein air painting competitions in the U.S. OPAI is a non profit organization dedicated to nurturing visual and cultural art education and experience through the art of open air landscape painting.

publicity

amphibian ark

1998-1 - 2012-10 · 14 yrs 10 mos

garden writer, plant publicist, garden coach

garden writers association

1973-1 - Present · 53 yrs 8 mos

Garden Writer and Photographer, Garden Coach, Public Speaker

public relations manager, garden content editor, webmaster, newsletter editor

atlanta botanical garden

1998-5 - 2009-7 · 11 yrs 3 mos

Directed Garden media relations for 10 years, quarterly newsletter editor/publisher, senior Garden writer; mid-2008 became web content editor, e-marketing, social media apps, marketing and advertising. Garden Trustee for 18 years.