Geri Kalb

Senior Director of CRM, Personalization & Loyalty @ Inspire

About

Dynamic and results-driven marketing leader with extensive experience in crafting data-driven, personalized strategies across diverse industries including Financial Services, Retail, Technology, Travel, and Wellness. Proven track record in maximizing customer acquisition, engagement and retention through innovative marketing initiatives. Proficient in leveraging marketing automation tools such as Salesforce Marketing Cloud, Braze, Segment and Movable Ink to create targeted, personalized campaigns, analyze customer behavior, and segment audiences for enhanced engagement and conversion rates. I excel in collaborating cross-functionally and leading high-performing teams to achieve strategic objectives. My expertise encompasses customer acquisition, lifecycle and loyalty marketing, segmentation, personalization, channel strategy, marketing analytics and competitive intelligence. Skilled in navigating complex, matrixed organizations, I am adept at building relationships and fostering alignment to drive impactful results.

Country

United States

City

Atlanta

Industry

Restaurants

Skill

Email Marketing, Marketing, Management, Product Management, Segmentation, Loyalty Marketing, Analytics, CRM, Strategic Planning, Cross-functional Team Leadership, Strategy, Digital Marketing, Strategic Partnerships, Competitive Analysis, E-commerce, Product Marketing, Marketing Strategy, Customer Relationship Management (CRM)

Experience

Senior Director of CRM, Personalization & Loyalty

Inspire

2025-4 - Present · 1 yr 6 mos

Atlanta Metropolitan Area

Vice President, Customer Relationship Management

Rooms To Go

2021-10 - 2024-9 · 3 yrs

Atlanta Metropolitan Area

Recruited to build and lead the first CRM program for the nation’s largest independent furniture retailer with more than 150 showrooms in 10 states throughout the Southeast and Texas

Director, Customer Relationship Marketing

The Home Depot

2018-3 - 2021-10 · 3 yrs 8 mos

Greater Atlanta Area

Built and grew long-term customer relationships for $152B home improvement retailer by delivering relevant, data-driven experiences through multi-channel touchpoints that maximized engagement and profitability

Senior Director, Global CRM

Shutterstock

2015-7 - 2018-1 · 2 yrs 7 mos

Greater New York City Area

Developed lifecycle marketing strategies that increased conversions, strengthened relationships with new and existing customers, and won back lapsed customers

Director of Customer Relationship Marketing

Weight Watchers

2010-8 - 2015-7 · 5 yrs

Greater New York City Area

Developed strategies to drive results via direct response channels across the member lifecycle: acquisition, onboarding, engagement, retention and winback

Marketing Director, Consumer Travel

American Express

2007-10 - 2010-7 · 2 yrs 10 mos

Greater New York City Area

Responsible for identifying and implementing strategic marketing initiatives in key travel segments to drive loyalty

Marketing Director, New Cardmember Marketing, Consumer Card Services Group

American Express

2005-9 - 2007-9 · 2 yrs 1 mo

Greater New York City Area

Responsible for New Cardmember contact and cross-sell strategies across multiple online and offline marketing and servicing channels

Senior Manager, Premium Product Management, OPEN (Small Business)

American Express

2004-2 - 2005-8 · 1 yr 7 mos

Greater New York City Area

Responsible for general management of the Business Platinum charge card product portfolio

Senior Manager, Early Engagement, Consumer Card Services Group

American Express

2002-6 - 2004-2 · 1 yr 9 mos

New York City Metropolitan Area

Responsible for strategic direction, creative and systematic development of all New Cardmember Welcome Kits across card issuance channels to drive card usage and loyalty