Gerhard Vermeulen

National Sales and New Business Development Manager

About

Retail veteran. eCommerce pioneer. Strategic architect. With over 27 years in retail and 11 years leading eCommerce innovation, I’ve partnered with South Africa’s most prominent platforms and retailers — including Takealot (MP & Retail), Amazon.ZA, Loot Online, Zando, Spree, Superbalist, Netflorist, One Day Only, Clicks, CNA, Sedgars, Sneakers International, Game, PEP, The Pro Shop, Netcare Pharmacies, Toys R Us, and Sportsmans Warehouse — to deliver exceptional product experiences across categories. I specialize in sourcing, catalog development, and operational excellence, blending creative branding with rigorous logistics. From inventory management and supplier vetting to retail-ready listings and strategic positioning, I build systems that scale and brands that resonate. With a network of 40+ overseas suppliers in China and a dedicated sourcing team based in Ningbo, Zhejiang, I ensure retailers stay ahead of industry trends while optimizing procurement processes. Additionally, we operate two warehouses in the Johannesburg area, holding stock to support quick fulfillment and reliable supply chains. We carry over 4,000 SKUs — all of which can be branded locally to create distinctive house or signature brands for retailers. I believe business can be both strategic and soulful — blending operational rigor with emotional resonance. Whether I’m building catalog systems or launching new categories, I lead with integrity, empathy, and a deep commitment to impact. Currently expanding into new lifestyle categories with inclusive, wellness-first positioning, I remain focused on building recession-proof, Temu-resistant portfolios with zero SA footprint. I thrive on collaboration, continuous refinement, and delivering value at every touch point. Let’s connect if you’re building something bold, beautiful, and built to last.

Country

South Africa

City

Johannesburg

Industry

Wholesale

Skill

Customer Experience, Customer Loyalty, Direct Sales, Sales Presentations, Key Account Development, Global Sourcing, Customer Retention, Sales Growth, Supplier Sourcing, Sales Operations, Business Development

Experience

National Sales and New Business Development Manager

Trade Only Gifts

2014-3 - Present · 12 yrs 7 mos

City of Johannesburg, Gauteng, South Africa

•Lead national sales strategy across South Africa and Namibia, driving growth across retail and e-commerce channels •Open and manage accounts with major platforms and retailers including Amazon South Africa, Takealot, Spree, Zando, Superbalist, Toys R Us, PEP, Game, Clicks, CNA, and Sneakers International •Oversee product listing creation, SKU expansion, inventory control, and operational troubleshooting •Manage supplier relationships and cross-border logistics, ensuring packaging accuracy and product durability •Empower and coordinate cross-regional sales teams, fostering collaboration and accountability •Conduct market analysis to inform pricing, positioning, and promotional strategy •Draft and refine professional communications for clients, suppliers, and internal stakeholders Key Successes: •Launched and scaled listings across leading platforms and retailers — just to name a few •Expanded SKU portfolios while maintaining operational excellence and listing clarity •Navigated onboarding and compliance during periods of market disruption and economic volatility •Built resilient retail networks across Southern Africa, balancing national rollout with local market needs •Reduced listing errors and customer returns through meticulous quality control •Maintained consistent performance despite systemic inefficiencies and shifting market forces •Led with quiet resilience and professionalism, fostering unity and trust across diverse teams