Gerardo Rubio

➢ Develop and align marketing strategies to sales objectives. ➢ Increase CIOs network engaging through social media, PR and virtual/on-site events. ➢ Develop and implement marketing traffic builders. ➢ Brand communication alignment across the company. ➢ Develop and lead loyalty and growth marketing programs. ➢ P&L planning and management. ➢ Sales pipeline management. Main Achievements: Increased sales by 60% during the first eight months of operations through marketing programs. CIO participation growth, since 2019, from 15 to 230 nationwide.

➢ Set sales objectives and targets across the company. ➢ Develop business relationships with key customers and partners based on value. ➢ Act as an ambassador for the business. ➢ Sales cycle management. ➢ Balance between hunting activities in high potential accounts and farming activities with key accounts. ➢ Sales team management based on attainment, KPI´s and OKR´s aligned to business targets. ➢ Generate P&L´s, short, medium and long term forecast, legal term sheets. Main Achievements: Increased sales company from $8mdp in 2015 to $60mdp in 2019. Awarded 10 international prizes at the FIP, Círculo de Oro and El Sol for marketing campaigns such as Breakfast Ride (Kellogg’s), EOS 5D Mark IV (Canon), Opera para Todos (Compañía Opera de México). Increased from 10 to 50 key customers at the end of 2017 such as Gap Inc., Sunglasshut, Pernod Ricard, Canon, Sigma Alimentos, Sorteos Tec, Liomont, Twentieth Century Fox, Innovasport. Developed a high performance commercial team, achieving 50% more of the forecasted annual sales.

➢ Responsible on managing the main accounts ($80 mdp) of the company: Carso, Grupo Salinas, Televisa, 20th Century Fox, Banorte, Bancomer, Nestle, Danone, Converse, Canal 40, Ocesa, Arena Ciudad de México, Cinépolis, Turner, Grupo Imagen, Lotería Nacional, Pronósticos Deportivos, SHCP. ➢ Generate new business leads, build business models, P&L´s, projections, legal term sheets. ➢ Work as an advisor to assess results, forecast sales and to analyze sales data from accounts, establish trends and make recommendations to the business. ➢ Responsible on the short and long-term client service relationship and media strategy for key accounts. ➢ Develop and maintain account management communication and execution process. ➢ Manage and mentor 3 – 4 staff members (Direct reports) including assignment of responsibilities to ensure comprehensive client management, ongoing coaching and development, and performance reviews.

➢ Manage of the annual Marketing budget. ($180mdp) ➢ Development and implementation of media plan nationwide. (TV, Press, Radio, OOH and BTL) ➢ Development, launch and introduction of the brand and concept into the Mexican market. (HOME & MORE Vs BED BATH & BEYOND) ➢ Public Relations Plan Coordinator. ➢ Mexican branding and business settlement following U.S. standards. ➢ Planning, development, implementation and marketing of commercial catalogues as a sales tool. (250,000 monthly pieces) ➢ Creation and implementation of new business channels through the marketing of advertising space and internal media. ➢ Planning and coordination of new store openings. (Satelite, Santa Fe, Del Valle) ➢ Bank and suppliers promotions. ➢ Brand Transition Process with the U.S. ➢ Process of product labeling in the U.S. and Mexico.

➢ Purchase and management of outdoors and alternative media nationwide. ➢ Coordination of national and regional advertising campaigns. ➢ Projection and control of the budget area. ➢ Planning, implementation and coordination of new facilities both nationally and in Latin America. ➢ Design and development of advertising strategies for each brand with the support of market research tools. ➢ Management of public relations with the media. ➢ Service and attention to regional managers and groups.

➢ Strategic Planning of OOH campaigns and alternative media. Ø Negotiation with media. ➢ Implementation and monitoring of national campaigns. ➢ Management of annual budget. ➢ Development of creative proposals and research of new media. ➢ Managed Categories: coffee, chocolate, ice creams, water, beverages and refrigerated products.

➢ Purchase of national and local mass media.