Gerald Y.
Enterprise GTM Leader | New Business & Revenue Growth | Application & Mobile Security @ Zimperium
About
I’m a commercial-technology leader focused on one core principle: turning complex technology into measurable business outcomes , from first engagement to long-term revenue growth. I specialise in enterprise GTM across APAC, owning the full customer lifecycle , from new business acquisition to expansion. I bridge sales, product, and customer success to ensure deals convert into sustained value, not just closed contracts. With 15+ years across enterprise SaaS, cloud, and security, I have built pipeline from zero, closed multi-million-dollar deals, and scaled go-to-market in complex, multi-stakeholder environments. I focus on driving revenue, recovering at-risk pipeline, and expanding strategic accounts through strong executive alignment. I take a consultative and insight-led approach , challenging assumptions, aligning stakeholders, and guiding clear business decisions. Customers engage due to growth priorities, risk, or inefficiencies; I position solutions around outcomes that matter commercially. I also leverage cloud solutions, data management, AI/ML, and GenAI to improve GTM execution , from shaping value narratives to accelerating deal cycles and customer adoption. Beyond closing deals, I build and scale high-performing teams across sales, solutions, and customer success. I focus on execution discipline, accountability, and developing teams that consistently deliver revenue and market growth.Core Focus: - Enterprise GTM & Revenue Growth (APAC) - New Business, Expansion & Strategic Accounts - Complex Deal Execution (multi-stakeholder, multi-country) - Pricing, Commercial Strategy & Pipeline Recovery - Partnerships & Ecosystem DevelopmentSelected Impact: - Recovered and converted $4M+ stalled pipeline into closed revenue - Secured flagship enterprise deals (up to $40M) in competitive markets - Drove Net Revenue Retention >140% through expansion and adoption - Improved onboarding and time-to-value, accelerating customer expansion
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Singapore
Information Technology & Services
JSON and REST APIs, Building Resilience, Predictive Modeling & Forecasting, Data Visualization & Reporting, Performance Metrics & KPI Optimization, Cloud & Edge Integration, Project Implementation & Management, IoT Solution Design & Architecture, Data Analysis & Interpretation, Big Data Architecture & Management, Data Visualization, Data-driven Decision Making, Forecasting & Pipeline Management, Metrics & Business Impact Analysis, Sales Qualification & Opportunity Assessment, Stakeholder Management & Influence, Conflict Resolution & Negotiation, Change Management & Adaptability, Problem-Solving & Systems Thinking, Financial Audits
Experience

Enterprise GTM Leader | New Business & Revenue Growth | Application & Mobile Security
Asia Pacific and Japan
Driving mobile security innovation by leveraging GenAI to detect threats, analyze user behavior, and prevent fraud in real time. Crafting business proposals, structuring deals, and building use cases that embed AI-powered security into enterprise and government ecosystems. Defining data strategies and deploying low-code/no-code cloud solutions to accelerate adoption, strengthen customer trust, and deliver measurable cybersecurity outcomes across APAC. ★ Mobile Device & App Security | Threat Telemetry Solutions ★ • Customer-Centric GTM Strategy: Orchestrate cross-functional teams to architect and deliver a unified customer success journey across APAC, scaling market presence and ensuring rapid value realization that accelerated revenue growth. • Talent Development for Customer Impact: Fostered a high-performance culture by recruiting and mentoring diverse teams, empowering them to act as trusted advisors and significantly improve customer satisfaction and retention. • Cybersecurity Value Realization: Drove the adoption of mobile cybersecurity solutions by partnering with enterprise and government accounts to embed on-device defense into their core security posture, directly addressing their most critical threats. • Technology-Led Customer Trust: Accelerated sales cycles and fortified long-term customer partnerships by delivering advanced, AI/ML-powered threat detection solutions that demonstrated continuous and evolving value. • Customer Retention & Expansion: Orchestrated a proactive customer success framework, utilizing strategic enablement programs and playbook development to strengthen retention, reduce churn, and identify expansion opportunities within existing accounts. • Revenue Acceleration through Partnership: Increased sales velocity and unlocked new revenue streams across emerging markets by aligning pre-sales and partner collaboration with post-sale customer success, ensuring a seamless and valuable customer lifecycle.

Enterprise Infrastructure Advisory | Strategy, GTM & Transformation
ASEAN
Helping organizations turn technology into tangible business value by crafting business proposals, structuring complex deals, and building use cases that solve real-world problems. Defining strategies and leveraging low-code/no-code cloud solutions to enable rapid digital transformation and transformed into positive outcomes. Bridging strategy, technology, and customer success to align teams, accelerate growth, and drive long-term impact across APAC. ★ Cloud, AI/ML/GenAI, AIOPS, API, Security and Managed Services Solutions ★ • Strategic Partnerships for Customer Value: Forged and managed a strategic alliance with AWS, developing a joint go-to-market strategy that accelerated customer cloud transformation and delivered on key business outcomes, boosting adoption and satisfaction. • Customer-Centric Growth & Expansion: Spearheaded sales and channel initiatives that expanded NCS's market footprint across ASEAN, ensuring a consistent and high-value customer experience and driving significant revenue growth. • Co-Investment for Joint Success: Launched and managed co-investment programs with clients/partners to fund joint initiatives, directly addressing complex customer challenges and expanding the reach and value of key solution offerings.

Enterprise Field Service Management Sales | GTM, Transformation & Growth
Asia Pacific and Japan
★ Field Service AI/ML Automation ★ Zinier boosts organizational efficiency with its intelligent field service automation platform. Leveraging AI-driven insights, it intelligently matches field resources to jobs, monitors IoT-connected devices, and uses data for predictive maintenance. With Zinier, you can achieve more with fewer resources, adding significant value to your processes. • Directed team operations by managing headcount, overseeing hiring and onboarding, forecasting, leading meetings, and aligning team goals with organizational vision and values. • Enabled sales success by shaping strategies, identifying market opportunities, evaluating pipelines, and optimizing presales support utilization. • Fostered a growth and consultative selling culture across the regional team, promoting knowledge sharing and continuous learning. • Strengthened consultative selling expertise through workshops such as Value Selling and Challenger Sales. • Launched new business initiatives and forged strategic partnerships in Telco, Energy, and Manufacturing markets, driving business expansion. • Streamlined bid and proposal processes by developing decision-making frameworks and tools to enhance efficiency and effectiveness. 🎖️ Awards & Achievements 🎖️ • Sales Engineering Excellence (2020-21) • Professional Certified ValueSelling, • Professional Certified ScrumMaster

Senior Manager, Enterprise Solutions & Services Sales
Huawei International
ASEAN - Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines
Responsible for Solution Sales including generating, identifying, qualifying, and pursuing leads in the Cloud Computing, HPC, Smart City, Data Analytics solutions across ASEAN. • Collaborated closely with senior executives on business planning and development, overseeing the design and monitoring of key success metrics. • Managed solution sales team, including hiring and onboarding, forecasting, meetings, and alignment with company vision. • Led ASEAN team, developing and executing new business strategies. • Oversaw localized solution development to meet customer needs. • Coordinated with partners to deliver tailored solutions. • Supported legal in contract negotiations and building strategic relationships. Awards & Achievements: 🎖️ Top Performance Award (2019, 2018)

Senior Manager | Channel Development
ASEAN - Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines
Led the Channels and Partner Presales team for the region. • Partnered with the ASEAN sales team and the country managers to achieve US$100M+ business across ASEAN. • Successfully led and supported multiple channel initiatives and programs that have resulted in increased revenue, market share, and customer satisfaction • Led the channel business through transformative changes amid the market trend evolution towards a cloud/multi-cloud environment. Collaborated with key stakeholders on Go-To-Market strategies and the advancement of customer and partner development.

Principal Technologist (Core Tech - Solutions Consulting)
ASEAN - Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines
Senior Business Technical Leader in the Global Strategy and Solution organization is a vital member of the CTO team, providing technical leadership and expertise. Collaborated with cross-functional teams to develop and implement strategic solutions, driving innovation and staying ahead of industry trends. • Engaged customers, partners, and sales teams at the regional level to provide technical leadership for the most common strategic pursuits and sales opportunities. • Delivered expertise in IT strategy and various technology domains, presenting insights to client IT and C-suite executives. • Engaged in discussions with business managers, collaborated with the application team on solutions architecture, and worked alongside storage administrators to design operating models and integration – spanning from boardroom consultations to hackathons to storage operations. • Provided technical expertise and domain knowledge in Oracle Storage solutions and services, encompassing Object, Block, File, Data Migration, and Data Protection & Disaster Recovery. • Oracle Exadata, Oracle Database, Oracle Cloud Infrastructure, Oracle VM, Oracle GoldenGate
Education

Bachelor of Science in Computer Science, providing a strong foundation in programming, algorithms, data structures, software development, database management, and systems analysis. Developed critical thinking, problem-solving, and technical skills applicable to software engineering, cloud computing, data analytics, and emerging technologies

Business Analytics
An on-campus program in Business Analytics, building capabilities to collect, analyze, and interpret data for strategic decision-making. In my role as Senior Director, I identified inefficiencies in internal customer onboarding processes, where manual tracking caused delays and inconsistent metrics. I led a data-driven initiative to implement automated dashboards and predictive analytics for team performance, SLA compliance, and resource allocation. This transformed operations, improving onboarding efficiency by 30%, standardizing performance metrics across APAC, and enabling leadership to make faster, evidence-based decisions.

Big Data Application & Management
An on-campus program focused on big data architecture, integration, and analytics. As Senior Leader, I noticed our enterprise clients’ operational data was siloed across multiple systems, causing delays in reporting and missed insights for critical business decisions. I spearheaded a transformation initiative to unify these datasets into a centralized analytics platform. My team integrated disparate sources, standardized metrics, and implemented interactive dashboards for client-facing and internal teams. This initiative reduced reporting time by 50%, uncovered new upsell opportunities worth $2M annually, and fostered a culture of data-driven decision-making across the APAC region.

SMART Internet of Things Solution Applications & Development
An on-campus, transcripted program focused on end-to-end IoT solution design and deployment. As a senior leader, I led a real-world IoT project from concept to execution, managing cross-functional teams, integrating sensors, cloud platforms, and analytics, and delivering measurable business impact. This experience strengthened my ability to drive innovation, optimize operations, and translate emerging technologies into strategic, enterprise-level outcomes.

An intensive 5-day MEDDIC / MEDDPICC® TTT program focused on driving enterprise-level sales leadership excellence through strategic insight and disciplined execution. Strengthened my ability to identify key metrics, decision-makers, and pain points while empowering teams to navigate complex stakeholder environments with clarity and purpose. This program deepened my leadership in building high-performance, customer-centric strategies that accelerate growth, foster alignment, and deliver measurable impact, recognized by industry leaders including Google Cloud, AWS, and Salesforce.

Exercising Leadership & Management
An executive micro-program focused on adaptive leadership in complex, evolving environments. In my role as Senior Director, I applied these principles to a cross-APAC initiative to standardize incident response processes across multiple business units. The challenge involved conflicting priorities, varying levels of expertise, and resistance to change. By reframing the problem, engaging stakeholders across teams, and building trust, I mobilized the organization to co-create new workflows, implement standardized KPIs, and improve response times by 25%. This experience reinforced that true leadership lies in enabling transformation within organizations and people, fostering sustainable change and measurable impact.
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