Geraldine Cohen

Fractional CMO | Growth & Digital Strategy for Consumer Brands

About

I help founders of luxury, fashion, beauty, and home brands scale with clarity — turning strong brands into scalable, profitable businesses. I know the founder journey firsthand. At 24, I launched a multi-million-dollar online marketplace and successfully exited six years later. Since then, I’ve led digital growth for Fortune 500 and high-growth consumer brands, including LVMH (Fresh) and Yubo, before becoming a Fractional CMO and strategic advisor to ambitious founders. Here’s what I’ve learned: 🚫 Most brands don’t stall because of product. They stall because they lack a growth model. 🚫 Agencies and freelancers can execute campaigns, but they can’t replace the strategic partner founders need to allocate capital, sequence growth levers, and protect margins. 🚫 More marketing activity doesn’t equal growth — in fact, it often accelerates wasted spend. What you need is not “more marketing.” You need a co-founder-level advisor — someone who’s scaled before, who sees the whole business system, and who can help you make the right moves at the right time. That’s the role I play: ✅ Defining the growth path from $2M → $20M+ ✅ Sequencing product, pricing, brand, and channels for scale ✅ Guiding capital allocation and key hires ✅ Giving founders clarity so they stop burning cash on trial and error Today, I work with a small number of founders through private advisory retainers — giving them access to the expertise of a $300k+ CMO in just a few hours a month.

Country

United States

City

New York

Industry

Financial Services

Skill

Brand Marketing, Growth Marketing, Digital Marketing, E-Commerce, DTC, Mobile Devices, Market Analysis, Business Development, Venture Capital, Entrepreneurship, Start-ups, Analyse de marché, Appareils mobiles, Business Strategy, Capital risque, Développement commercial, E-commerce, Entrepreneuriat, Leadership, Management

Experience

Fractional CMO | Growth & Digital Strategy for Consumer Brands

2023-2 - Present · 3 yrs 8 mos

I work with founders of luxury, fashion, beauty, and consumer brands who are ready to break out of the plateau and scale with confidence. Founders call me when: • They’ve reached $2M–$20M but can’t see the path to the next level. • Marketing feels scattered, agencies are underperforming, and budgets are bleeding. • They’re making million-dollar bets without a trusted partner who’s been there before. I don’t run ads. I don’t manage campaigns. I step in as the strategic partner every founder wishes they had — the one who can turn vision into a growth engine, protect margins, and chart the path from brand → business at scale. Selected Clients • abc carpet & home → reshaped digital growth strategy for an iconic NYC design brand. • YELO Funding → built brand identity and GTM plan for a fintech disrupting student financing. • Société Design (co-founder) → launched a transatlantic vintage design platform, debuting at NYCxDesign Festival 2025. • High-growth DTC startups in fashion & beauty → repositioned brands and doubled revenue without increasing spend. Impact Highlights • Cut CAC by 40% for a beauty brand by restructuring acquisition channels. • Delivered double-digit quarterly growth for a luxury home brand through digital repositioning. • Prevented a founder from overspending $500k on premature hires by redesigning their org. • Built clear growth playbooks that replaced chaos with clarity. Scaling isn’t about doing more. It’s about making the right moves, in the right order, with the right discipline. That’s where I come in.

Fractional CMO

MarketerHire

2023-1 - Present · 3 yrs 9 mos

Head of Marketing

Yubo

2021-8 - 2023-2 · 1 yr 7 mos

Région métropolitaine de New York City

Sr Director, Global Digital (brand: fresh)

LVMH

2019-1 - 2021-6 · 2 yrs 6 mos

New York, New York

Digital acceleration and innovation leadership for one of the fastest growing luxury skincare brands on the market, owned by luxury group LVMH. Global leadership of its e-commerce business (direct & indirect), DTC tech stack, content strategy, performance marketing & social media.

Global Head of Growth Marketing

ba&sh

2017-11 - 2019-1 · 1 yr 3 mos

Région de New York City, États-Unis

Built the growth marketing practice for the brand and deployed it on a global scale, radically changing the approach from traditional marketing to fully integrated, digital-led performance driven marketing across all key consumer touch points (influencer marketing, social media, performance marketing, CRM, omnichannel lifecycle)

Founder and CEO

The Beautyst (acquired by Feelunique)

2011-9 - 2017-7 · 5 yrs 11 mos

Paris Area, France

Founded, developed and successfully exited The Beautyst, a content to commerce marketplace matching beauty shoppers with high quality, relevant & fully shoppable user generated content. A precursor in the social commerce space, The Beautyst grew to be the premier online destination for Gen Z beauty shoppers in Europe, leading to its acquisition by industry leader Feelunique.

Venture Capital Analyst

Headline

2010-1 - 2010-7 · 7 mos

San Francisco Bay Area

Formerly known as e.ventures, Headline is a Global Venture Capital Fund. Investment focus: early stage opportunities in consumer Internet, media, and mobile intersect.

Intern, Analyst - Business Development

DSP Group

2009-6 - 2009-12 · 7 mos

Tel-Aviv, Israel

DSP Group®, Inc. (NASDAQ: DSPG) is a leading global provider of wireless chipset solutions for converged communications. Delivering semiconductor system solutions with software and reference designs, DSP Group enables OEMs/ODMs, consumer electronics (CE) manufacturers and service providers to cost-effectively develop new revenue-generating products with fast time to market.