Gerald Unden

Guest Lecturer: University of St. Gallen (Institute of Marketing). Key topics: Positive Leadership, Boosting Sales Performance, Leadership & Storytelling, Storytelling with Data.

• Designed and set-up a high-performance commercial organization (#38 staff) within 1 year • Definition & execution of launch & brand strategy (Inflammation / Rheumatology) in Germany • Successfully launched Filgotinib in GER: #patients and sales above target • Achieved superior customer evaluations (trust, efficacy, safety) - already above market leader • Accountable for planning, spending & controlling of commercial budgets • Facilitated digital transformation in sales & marketing - compensating lost F2F engagements

• Definition & Execution of Humira brand strategy (Gastro, Derma, Rheum) • In-country roll out of global & area marketing and sales initiatives • Accountable for the planning, spending & controlling of Humira budgets • Responsible for sales planning and forecasting • Providing country input into overall area & global numbers • Leadership of country cross functional Humira Brand Team • Collaborate with leadership team to ensure brand strategy compliance and market feedback • Ensure that customer/market insights are well understood and recognized in our brand strategy • Support leadership & strategy training

• Working directly with the affiliate leadership team, especially GM, and external stakeholders • Identification and launching of high priority strategic initiatives: corporate & brand level • Leading the strategy office team (4 FTE) • Developing an KPI dashboard that acts as an early warning system for organisational leaders

Key achievements & key projects: • Analyzed, researched and carried out hands-on strategic and organizational development initiatives for several biotech, diagnostics and pharmaceutical companies • Developed and successfully executed IPO-strategies, fund-raising processes, acquisition strategies, due diligence processes, business model designs, company evaluations for European Life Sciences public and private organizations • Spearheaded complex international strategy and restructuring projects for biotech and diagnostics companies in Europe • Made partner in 2003 • Generated up to 2,5M€ in sales p.a.

All aspects of strategic controlling, strategic marketing. Focus was on business strategy, financial plannings, establishing new business modelsand new strategic business units, including cost center controlling, development of the controlling-system and controlling software, IT strategy, operations. Direct report to the Chief Executive Officer.

Companies need to develop leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term expedience. The best leaders are authentic leaders—people whose inner compass guides their daily actions and enables them to earn the trust of subordinates, peers, and shareholders.

Market-leading organizations must constantly innovate, adjust to new business conditions, and seize opportunities before competitors do. Focused on leading organizational change, this live online program explores how to create a nimble organization that balances longer term innovation with today's performance-experimentation with financial stability. You will return to your company prepared to build change strategies that inspire organizational change and drive innovation streams.

In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded. In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late. The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently?