Gerald Krainer, MBA

At Invisible AI our goal is to create a digital tool to error-proof manufacturing processes. Invisible AI's computer vision platform monitors body posture and ergonomics to give operators real-time feedback. We help ensure processes are done correctly and safely, every time. You can learn more at https://invisible.ai

We are the next generation expert boutique consulting group in sustainable mobility, specializing in Americas and Europe. Unlocking global potential. We are dedicated to bridging the gap to enter the US & EU market. We facilitate seamless connections, foster strategic alliances, and empower brands with the resources they need to forge enduring success.

Valcon Labs is a deep-tech company that focuses on developing and manufacturing AI-enabled advanced battery power systems for autonomous and unmanned vehicles for land, sea, air and space applications.

NIO is a Chinese automotive Start-up founded in 2014. Among many global facilities, the HQ is in Shanghai (CN), the global Design Studio in Munich (DE) and the R&D Center for autonomous driving in San Jose, (US). Among others, USPs are the companies AI powered personal Assistant NOMI and the possibility to swap batteries via an own network of Power Swap Stations. Fueling and securing strategic partnerships for the market entry. Navigated through complex business landscape, with three different languages (DE, FR, IT), for new market entrants. Conceptualized the business plan & business case incl. revenue opportunities, resource & budget requirements and investments.

- Accelerated Network & Design Planning incl. Construction of own premises (NIO House's) by 20% - Expanded and centralized European wide 24/7 Service Center Support - Spearheaded the development of the Training Program for all User/Customer facing teams - Developed the European annual Marketing and Communications plan incl. Budgets and KPI's - Orchestrated the European Launch Planning incl. a Pinnacle Event in Berlin with > 1.300 participants - Implementation of Community Program and User Satisfaction mechanism - Implemented analytical Sales Planning, Funnel Management and Monitoring - Directed Budgets, Resources and HC Planning

Great Wall Motor Co., Ltd. is a car manufacturer from the People's Republic of China based in Baoding. The company was founded in 1984 and was China's first private car manufacturer to be listed on the stock exchange in 2003. GWM has around 70.000 employees and plans to sell 4 Mio. vehicles in 2025. • Development of European go-to-market/-entry strategy for the GWM brands WEY and ORA • Conceptualized the New Retail format implementation and enablement of significant value pools • Spearheaded partner network screening, development and business negotiations for Sales & Service • Architected the Network planning, incl. Retail Design & Store development • Steered the Key Account Management, Fleet- & Mobility Services incl. Remarketing • User Journey development and set-up of User Data Center to establish new business fields • Directed the Marketing plan for the European brand & product Launch at IAA Munich 2021

• Conceptualized the global business / sales model (retail, after sales, ecosystem, F&I) • Development of global go-to-market/-entry strategy • Navigated the product offer strategy and Digital Product Services (i.e. Charging) • Secured the partner network development for Sales, After Sales, F&I, Charging • Development and execution of regional omni channel marketing and communications campaigns • Designed sales planning and allocation methodology for maintaining pull-mode across countries • Created Europe's logistic & operations strategy considering optimal vehicle & parts ownership

• Establishment and implementation of global Digital Product Management Team in US & CN • Pioneering and developing user centric in-car experiences (UI/UX) • Product Owner global App conceptualization & development • Vision & Strategy development of digital, expandable and cloud-based platform • Strengthened strategic partnerships for digital products and services • Development of data management strategy (data lake) • Business topic owner Cloud and IT infrastructure development

• Leading the global BMW i Sales & Service Model for Direct Sales (B2C/B2B) • Transferring learnings from new business model to long term corporate strategy • Development of a global Sales Innovations Team focussing on customer satisfaction • Proof of concepts new retail formats via AR/VR, bots, test drive portal, etc. • Development and Implementation of Online Sales platform

• Spearheaded the Marketing Plan, Budget and Resources Planning • Execution of Events, Auto Shows, Advertising Campaigns & Media Planning • Steering of Product Management Team and strengthened Volume Planning • Development and management of CRM activities (incl. Customer Interactions Center) • Navigating Sponsoring packages & partnership contracts

• Implementation of new business and sales model (direct sales) for BMW i in four European countries (Austria, Poland, Czech Republic, Greece) • Budget, Ressource, Project & Milestone Planning to ensure successful market entry • Launch Planning, Volume allocation and Market coordination • Keynote Speaker/ Representative on national events, shows, venues, media

• Development of Social Media entry strategy for 12 European Markets • Implementation of the first Social Media Game in automotive industry (BMW xDrive Challenge) • Print & TV campaign planning in 12 European Markets • Responsible for Online Marketing and Web Performance Marketing • Budget and Ressource Planning/ Agency steering

• Development of a Merchandizing and Lifestyle Strategy (Sport, Lifestyle, Equipment) • P&L evaluation incl. overall business case review incl. take rate actuals and assumptions • Re-structuring of product development cycles with partner network

• Development of international advertising campaigns (ATL/BTL) – TV and Print material • Product positioning concept development incl. customer / communication target group def. • Global budget, project planning, agency briefing/ steering, material review/ approval • Global BMW X1 Launch Management – communication strategy, campaign dev., coordination

• Launch Management coordination of BMW 3 Series (Coupe and Convertible) in Germany • Definition of national product requirements to be considered in central product development • Development of national (DE) offer strategy, take rate planning and communication plan • Dealer and Partner training/ product introduction

• Event incentive planning, support & communication material prep for corporate customers • Support on POS / Showroom CI implementation in Germany (indoor communication system)

Master of Science (M.Sc.)

Economics, Finance