George Bernstein

B2B Marketing Senior Associate - epocrates @ athenahealth

About

Hi, I'm George! I'm a versatile marketing specialist who helps businesses bring their vision to life and turn ideas into opportunities that move people. 📝 I specialize in strategic thinking and creative execution, developing innovative campaigns, optimizing digital marketing, and designing systems that help teams scale. I've consistently multiplied results across the businesses I've worked with, whether it's revenue through operational improvements, patient volume through marketing strategy, or qualified leads. 👨‍💼 With experience in B2B and healthcare, I take a customer-focused approach that blends proven methods and fresh ideas to create campaigns that resonate and deliver results. I believe great marketing starts with understanding people: their motivations, goals, and stories that inspire them to act. 📸 I am also passionate about photography, creative collaboration, and exploring the intersection of design, technology, and storytelling. I’m always up for connecting with fellow marketers, creatives, and brands looking to build something meaningful and memorable. If any of those resonate with you - let's connect! 📬

Country

United States

City

Boston

Industry

Computer Software

Skill

Creative Project Management, B2B Marketing, Content Strategy, Creative Design, Landing Pages, Advertising Campaigns, LinkedIn Marketing, Go-to-Market Strategy, Product Road Mapping, Voice of the Customer, Product Marketing, Positioning (Marketing), Customer Research, Interpersonal Communication, Campaigns, Marketing Strategy, Direct Marketing, Partner Relationship Management, Branding, Critical Thinking

Experience

B2B Marketing Senior Associate - epocrates

athenahealth

2025-5 - Present · 1 yr 4 mos

Boston, MA

▪ Develop and oversee multi-channel campaigns, ensuring alignment with business goals and marketing strategies. ▪ Own campaign performance metrics and analysis, generating actionable insights to optimize future efforts. ▪ Partner with the martech team on automation improvements; mentor junior team members on campaign execution. ▪ Manage flagship tradeshow workstream including creative development, timelines, and cross-team coordination.

B2B Marketing Associate - epocrates

athenahealth

2023-11 - 2025-4 · 1 yr 6 mos

▪ Built messaging frameworks and creative briefs to maintain consistency across channels and time. ▪ Executed integrated campaigns (email, social, webinars) and implemented A/B testing to optimize performance. ▪ Supported product marketing on GTM strategy, planning, value propositions, and sales enablement materials. ▪ Analyzed campaign performance trends and provided recommendations for content, targeting, and segmentation. ▪ Collaborated with sales/product/analytics/creative teams to align strategy and produce marketing assets.

Senior Associate Billing Operations

athenahealth

2020-2 - 2023-12 · 3 yrs 11 mos

▪ Supported cross-functional teams on enterprise platform migration and process optimization initiatives. ▪ Analyzed operational issues and implemented solutions that improved efficiency and customer satisfaction.

Associate Billing Operations

athenahealth

2018-6 - 2020-2 · 1 yr 9 mos

Watertown, Massachusetts

▪ Optimized billing workflows and resolved recurring issues, reducing inquiry volume and resolution time by 60%. ▪ Created cross-functional SOPs to streamline processes, reducing resource needs and eliminating operational strain.

Marketing and Outreach Specialist

New Horizons Medical

2022-9 - 2023-12 · 1 yr 4 mos

▪ Sole marketer driving strategy, creative, campaigns, and community engagement across six locations. ▪ Built referral partnerships and executed integrated campaigns that increased customer acquisition and retention. ▪ Achieved top-3 core terms Google rankings via SEO (technology, content, backlinks) and intent-based paid search.

Medical Billing Specialist & Manager

New Horizons Medical

2016-3 - 2018-6 · 2 yrs 4 mos

▪ Built an in-house billing department, significantly increasing monthly revenue. ▪ Launched marketing campaigns for a new location that generated 800+ repeat clients.