georgina hodge

Assisted Cosmopolitan's Fashion Stylist on cover and feature shoots for both Cosmopolitan and Cosmo on Campus. Coordinated samples, assisted in logistical shoot planning and carried out styling duties.

Single-handedly ran a busy fashion and beauty cupboard, assisted the style assistant with shoot call ins, contributed to research for trend features, style A-Z and main fashion concepts and transcribed celebrity interviews.

Effectively generated and subsequently coordinated all branded press activity, from established fashion, consumer and trade titles to online sources. Coordinated all promotional mechanics including the planning of a seasonal press launch and the construction of creative and innovative brand communications, including a seasonal press book and POS ideas and formats for key trade and retail outlets. Supported and assisted the Marketing Manager with trade marketing campaigns, ensuring brand cohesion throughout whilst maximising visibility and reporting content to press.

Organised collection of garments from retailers, assembled outfits, dressed models and seamlessly co-ordinated the running of a seasonal catwalk show at Nottingham’s premium shopping destination: The Exchange Shopping Centre.

Internship within the fashion and beauty department at Good Housekeeping magazine comprised of independently running the fashion cupboard, managing sample requests, collating credits, assisting stylists on cover and beauty feature shoots and general office admin tasks.

Competently assisted the press team in the run up to both the AW 13 and SS14 London Fashion Week shows. Coordinated RSVP’s, collated invite lists, assisted with logistical planning, goodie bag management, welcomed guests and was a show runner on the day of the catwalk show at Claridges.

Responded with pace to urgent editorial demands and sample requests. Consistently met imperative copy deadlines. Assisted with styling duties on main fashion and feature shoots. Contributed to fashion and beauty features and trend led shopping pages. Encouraged a systematic and methodical approach to the organisation and returning of luxury fashion and beauty samples.

Competently coordinated sample requests and returns, identified and collated editorial coverage, responded with immediacy to image requests and assisted in the organisation of the SS 13 press day.

Effectively managed all sample returns, comprehensively completed dockets, booked couriers, and liased with both inhouse and agency PR’s throughout the ongoing calling in of samples for upcoming shoots and features. Attended press days and events on behalf of the magazine.

Interned with Three Pipe Public Relations alongside live University project set by sporting apparel brand Bjorn Borg. Tasks included in depth research of the consumer landscape, the launch of engaging social media campaigns, sustainable product seeding and seasonal events planning and hosting.

Worked under pressure to expected sales targets over the Christmas period. The experience provided me with an insight into innovative instore visual merchandising and provided me with opportunities to assist with marketing, point of sale promotion and floor plans.

Provided key account support to both UK and international external PR agency teams, offering creative input to seasonal strategies and creative projects, whilst ensuring activations aligned to brand messaging and seasonal campaign themes. Successfully co-ordinated and hosted seasonal press days, events and media briefings with top tier media. Consistently demonstrated an ability to work as a team on creative projects of varying scale that continued to shape perception and educate press on the brand and its seasonal offerings.

GCSE grades obtained: 5 A*’s, 4 A’s, 2 B’s Activities and Societies: Gold Duke of Edinburgh Award which required commitment to three years community service, physical recreation and skill, resulting in a trek in both Snowdonia and Chamonix, Switzerland.Awarded Prefect, House Music Captain and House Captain positions.Trained in music, achieving Grade 8 in piano.

English Literature: A Art: A Spanish: B

First Class Honours: BA Hons Fashion Promotion and Communication Key modules included visual awareness, design & visual culture and creative networks, culminating in a live PR and communications project devised by Swedish sporting apparel brand, Bjorn Borg. The task was to create an in-depth research document of the market and consumer landscape, resulting in an articulate market entry proposal. This encompassed strategic off and on-line marketing, PR and advertorial campaigns, in accordance with the brand’s desire to infiltrate the lucrative British University student market. Developed greater awareness of the global market with a research trip to New York and an insightful trend forecasting trip to Berlin alongside its prestigious trade shows, Bread & Butter and Premium. Trend briefings, gallery exhibitions, conferences and workshops further cemented references and inspired innovation and forward thinking.