Georgina Bramall

Responsible for surfacing a deep understanding of the brand and our position within the market to drive consumer engagement, proposition evolution and business growth; both in year and in the future. Leading the marketing, strategy, insight, media, ESG and GTM teams to build a complete and ongoing understanding of our target consumers; and in the development of compelling propositions and campaigns to deeper brand relevance and widen our appeal. Responsible for the annual marketing strategy across all touch-points of the customer decision journey and the £multi-million budget ensuring a fully joined up approach across paid, earned and owned channels. Accountable for a joined up portfolio approach ensuring the collective brands of the wider Virgin Media O2 family are clearly positioned to ensure a joined up go to market approach that maximises the brand attributes of each business. Committed to creating a more equitable and sustainable future. Leading the ESG team, enabling giffgaff to become a B Corp, and embedding triple bottom line principles into business culture

Member of the Leadership team, reporting into the CEO and representing marketing at giffgaff and broader VMO2 boards. Leading the giffgaff marketing team across a variety of disciplines including propositions, loyalty, brand, media and communications.

Working across the business with the C-Suite team to turn the strengths of our brand into competitive advantages in the marketing, commercial and product space. Developing strategies to grow giffgaff's brand reputation in the market and broaden our appeal to a wider audience whilst ensuring we retain our loyal members.

Media in Service of Nature is a fund and a movement that provides a blueprint for the UK Media and Advertising industry to fund UK nature regeneration. The mechanic is simple; contribute just 0.1% of your media plan value towards the fund, whether you're the agency partner, the media owner or the brand and collectively the cumulative impact could be extraordinary. We have set a target £200 million pounds by 2030, to achieve this sustainability stops being a side discussion and starts becoming part of how you show up.

Led the integration of the Dixons and Carphone Warehouse Marcomms functions as part of the merger, and in doing so, delivered marketing-led synergy savings in excess of £10m. Reporting to the CMO, this role leads on all aspects of brand development and marketing communications across our retail brands - including Carphone Warehouse, Currys PC World and Dixons Travel - devising the strategy, approach, planning, creative development and implementation of all activity. Accountable for the £80m annual marcomms budget and a team of 40. • Responsible for all TV, cinema, radio, OOH, press, digital display, social media, content creation and PR • Accountable for brand look and feel, guidelines, guardianship and consistency • Responsible for the delivery of overarching brand themes and multi-layered campaigns that cut-through with our target consumers and lead to improvements in brand perception, traffic and ultimately sales.

Led the Carphone Warehouse Marcomms Department, a high performing team of over 60 with a budget of £40m. Accountable for the Carphone Warehouse and Geek Squad brands across; national and local advertising, media planning and modelling, social and content, PR, store format design and retail marketing. Reporting to the CMO, the role was accountable for the annual marketing strategy; the development and deployment of all marketing campaigns including Peak season and all key product launches from both manufacturers and networks.

Reporting to the Marketing Director, the role focuses on driving brand consistency and best practice customer experience across the 2,400 stores within the 8 countries of the group portfolio, ensuring a world-class customer journey across the retail footprint. • Developed the group wide retail marketing strategy • Led the development and implementation of the store format strategy including SWAS formats within other retailer partners such as MediaMarkt/Saturn • Drove the group wide re-brand throughout the business bringing a consistent customer journey, touch-points and experience

Reporting to the Marketing Director, the role focused on four main disciplines: customer communications, store design and visual merchandising, campaign development and local marketing, supporting the 800+ stores in the UK estate. • Controlled all marketing communications within the retail channel • Managed a large retail marketing budget in excess of £10m • Led and motivated a high performing team of 30 • Built a skilled in-house creative team to deliver high quality design across all channels • Unlocked £10m+ supplier-funding for the retail channel by building strong partner relationships

Managed the briefing, design, copy writing and production of all customer communications within the retail channel.