Georgiana Andreescu

Georgiana Andreescu is a business executive and co-founder of Destilería de Madrid, Spain's premier craft distillery celebrated for its exceptional portfolio of high-quality spirits.In her role, Georgiana orchestrates the strategic direction of marketing, finance, and new product development for an extensive array of brands. Destilería de Madrid has ascended to a market leadership position in Spain and Europe, producing a diverse spectrum of gins, rums, whiskies, and ready-to-drink beverages. The company's streamlined organizational structure fosters rapid innovation, effective research and development, and agile market entry, enabling swift responsiveness to evolving trends and consumer demands.With a firm commitment to excellence, Georgiana ensures that both proprietary and international third-party products undergo meticulous planning and execution. This dedication has garnered numerous accolades for their spirits at prestigious competitions worldwide, solidifying their reputation for quality and innovation.She is also a strong believer in the concept of the "kindness economy". This approach focuses on creating a shift towards more ethical, sustainable, and considerate business practices that prioritize long-term value over short-term gains, moving away from traditional linear economic thinking of bigger, faster, and cheaper at all costs.Specialties: Development and marketing of spirits, ready-to-drink beverages, and a diverse range of alcoholic products, with a focus on innovation, brand value enhancement, and sustainable practices.