George Yoho

Sales and marketing territory manager in the run specialty channel. Selling premium running footwear and apparel to independently owned running retail stores. Implementing national marketing efforts in the territory and creating fine-tuned marketing campaigns and projects for retail partners. Training retail staff on brand and technical product information to ensure strong sell through of inventory and growth. Raising consumer brand awareness in the communities of our retail partners at events.

Independent sales and marketing representative for multiple wholesale channels. Representing brands including Aftershokz, Theragun, Floyds of Leadville, 2XU, Look, Corima, Sidi, Soumy, Powerbar, 361, and GoPro.

Responsible for all sales, marketing, and event activation's for specialty and wholesale retail in MS, AL, GA, SC, NC and FL.

Managing all specialty retail accounts in Florida. Managing coordination and communication with a 3rd party sales agency.

Supporting both Sales and Marketing Departments for over 85 National and Specialty accounts in Florida and Puerto Rico; Including technical training for associates and management, store merchandising, rolling out new products and campaigns, opening new dealer accounts, holding product demos at retailer and community group runs, expo/trade show operations, and operating a marketing sprinter van. • In-house Rep., partnered with over 85 accounts in Florida and Puerto Rico; including national accounts like Dicks Sporting Goods, The Sports Authority, Peter Glenn, and Fit 2 Run; and small specialty stores. • Merchandising for national chains and specialty stores, pitching merchandising ideas to in house POP and marketing team, and creating alternatives for displaying product and signage for unique cases. • Rolling out new marketing and sales campaigns, both visual and monetary. • Training retail associates and management on brand identity, products, merchandising standards, sales scenarios, benefits of medical compression, and brand differentiation. • Showing and pitching multiple product lines to current and potential dealers; assisting sales managers in sales visits. • Filling orders strategically based on region and industry niche. • Attending community and store group runs and training sessions, races, and expos to promote the brand, retailer, and demo product. • Operating on a monthly budget and planning all logistics for traveling; driving a marketing sprinter van. • Documenting store visits, events, and other information for managers to track. • Regularly using Office, Outlook, Google Drive, and Monitoring sales through edifice and other excel spreadsheets. Driving a marketing sprinter van from San Diego to Tampa, and continuously using it in field operations and events.

Recruited IT professionals for functional and technical roles such as Program Managers, Project Managers, Business Analysts, Network Engineers, and System Engineers for companies including Gap, Visa, Levi's, Apple, and Amazon.com.

Alicante, Spain