George Lai

- Led a major organizational rebuild of the product and engineering teams post-crisis, introducing a structured squad-based model across Python, API, and Front-end teams, each with dedicated Team Leads responsible for breaking down product stories into actionable task tickets - Reformed the Product Team structure into 2 PMs + 2 BAs, clearly separating responsibilities: BAs focused on story writing and Scrum execution; PMs focused on roadmap planning and new product/feature initiatives. - Launched a unified SCRUM-based development process (2-week sprint cycles) across all tech squads, with centralized resource sharing governed by product story prioritization. - Personally orchestrated weekly syncs with Team Leads to surface blockers, align sprint goals, and communicate top-down initiatives clearly and efficiently. - Rebuilt and elevated the Product Huddle format: shifted from passive project updates to active roadmap alignment and strategy steering among PMs. - Delivered dozens of user-driven stories and features within 6 months, with each release addressing real operational needs from SDR, BD, and CS teams, significantly enhancing frontline workflow efficiency and inter-departmental coordination. - Produced detailed weekly deployment plans and monthly product performance reports (highlighting success and areas for improvement), alongside formal Root Cause Investigation (RCI) reports for retrospective analysis.

- Oversaw product analysis and optimization across 8 internal software tools, with a focus on global version enhancement and usability. - Managed internal business and customer service systems supporting SDR, CS, and BD operations, addressing team-specific process requirements through tailored feature development. - Built and iterated on a business lead generation system to support BD initiatives and sales enablement. - Acted as both Product Manager and Business Analyst: conducted requirement gathering, documented user stories, collaborated with engineers, and managed sprint workflows. - Delivered new features in sprint cycles through agile development, working closely with Team Leads to align priorities and ensure delivery quality. - Hosted DSM environments for staging and coordinated testing pre-deployment.

- Managed full product lifecycle, from ideation through post launch support, ensuring consistent quality control measures were in place. - Coordinated project planning and execution with team members and team leads. - Communicated effectibely with team members to deliver updates on project milestones and deadlines. - Thrived in fast-paced, highly-adept team to develop and priontize product features and build product roadmap. - Coordinated design meetings and decisions with internal departments and teams. - Documented user stories, specifications, and product features into detailed work order to commnicate across teams and build mandatory requirements. - Collaborated with sales, marketing, and support teams to launch on times and within budgets. - Managed product demonstrations and testimonials for performance evaluation. - Continuously monitored customer feedback channels after launch to gather insightful data for future iteraions or updates. - Managed Skateholder expectations effectively throughout the entire product development process. - Reviewed Sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions. - Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates. - Maintained positive vendor relations to build strong partnerships. - Developed product documentation to communicate upcoming features and prodicts to internal teams. - Optimized product performance with data-driven analysis and continuous improvement initiatives. - Launched successful products by conducting through market research and identifying customer needs.

- Optimized current designs for increased efficiency reducing material waste and production costs. - Participated in formal internal design reviews of proposed products and components. - Developed innovative solutions to complex engineering problems, contributing to the company’s competitive advantage. - Improved product development by conducting through research and analysis of new technologies. Identified areas for improvement in exsiting products through rigorous testing and data evaluation. - Collaborated with cross-functional teams to streamline the design and manufacturing process, resulting in faster time to market - Provided technical support to sales and marketing teams, assiting in the creation of accurate product specifications and promotional materials.