George Berbari, MBA

• Collaborating with MLB Interactive Media to conduct comprehensive audits of licensee agreements. • Reviewing and analyzing financial and operational data to verify contract compliance. • Identifying discrepancies or areas of risk and working with stakeholders to ensure corrective actions.

• Oversaw revenue growth in content sales from $50M to $300M. Responsible for all international revenue reporting, budgeting, forecasting, planning, and analysis. • Partnered with SAP team on planning and implementation of international revenue planning module, resulting in a more efficient quarterly forecasting cycle and saving two business days in the monthly close cycle. • Served as key business partner and advocate, leading weekly program sales meetings with Head of Content Sales and sales team to review pacing and tracking versus plan. • Led architecture and development of the global program sales international web supported system, resulting in sales tracking and fulfillment of over 15,000 content hours. • Managed transition from Jaguar to Filmtrack Sales and Rights system solution, collaborating between sales, finance, and legal teams on all aspects of content sales, finance and accounting, royalty reporting, and administration. • Worked cross-functionally and with all levels to resolve tactical and strategic business issues, leveraging strong interpersonal and soft skills that gained the trust of business partners and the senior management team.

• Partnered with EVP Ad Sales, VP Ad Sales, and digital ad sales team to help grow digital ad sales from $10M to $75M for AETV.com, History.com, Mylifetime.com, and Biography.com. • Developed model to measure available impressions, delivered impressions, sellout percentage, and effective cost per thousand (CPM) for broadband and display ads. Measured growth versus prior year, budget, and forecast. • Collaborated with EVP, Digital in improving the quantity and quality of financial reporting, which resulted in the executive team having detailed tracking initiatives on network and non-network content basis, growing bottom line of digital business from $4M to $30M. • Worked with senior management to develop a plan to wind down ROI.com operations, leading to eventual liquidation. Execution of this plan resolved an area that had been unprofitable. • Developed revenue dashboard portal to track key performance indicators (KPIs), including video views, monthly unique visitors, and visits and page views, driving revenue and bottom-line growth and understanding of operational performance. • Led weekly pacing meetings with Head of Sales and digital ad sales team to track pacing versus goals and targets. • Developed five-year plan and annual budget for digital.

• Managed all treasury and cash management functions, meeting budgets of $3.5B in revenue and $1.4B in EBITDA. • Oversaw risk management, capital budgeting, general and administrative accounting, and consumer products, ensuring all areas had accurate and timely information to track financial performance. • Supervised Manager, Licensing and Syndication; Senior Accountant, Corporate Accounting; and Senior Accountant, Consumer Products. Provided professional guidance and leadership, ensuring growth opportunities for the team. • Oversaw $100M in cash investments. Identified safe and secure investments that yielded maximum return. Worked with outside investment houses and brokerage houses to ensure liquidity and security with triple A investment vehicles. • Entered into foreign exchange hedged contracts in excess of $50M to lower the foreign currency risk exposure. • Led audit of tax deferred savings plan and retirement plan. • Presented risk and opportunity analysis monthly to CFO and key finance members. • Worked with insurance brokers on renewal of insurance operating policies, including property, multimedia liability, fiduciary liability, directors and officers, and employment practice. • Reviewed and approved sales and use tax returns, commercial activity tax returns, and property tax returns. • Collaborated with key financial institution to secure $100M working capital line of credit. • Partnered with key Lifetime personnel and worked with outside auditors on due diligence matters relating to the merger of Lifetime and AETN.

• Reported on the financial status and operations of the company’s international joint ventures. • Communicated with the joint ventures’ management and A+E Networks management to discuss business, operating, and financial issues. Served as a member of the HBO Latin America group finance committee representing A&E Mundo and The History Channel Latin America. • Supervised, directed, and mentored Senior Accountant, ensuring professional growth. • Translated The History Channel UK, Germany, and Japan and Biography Channel Canada financial statements from local to US currency. • Reviewed, analyzed, and evaluated the division’s operations, ensuring efficient processes and procedures were in place. • Liaised with accounting and IT to address division’s IT needs. Reviewed financial information systems’ goals and production issues, leading to successful implementation of tracking database on content delivery. • Managed outside auditors in preparation of A&E (UK) annual audit. • Kept abreast of and coordinated the handling of tax issues.

• Completed month-end closing for international division. • Prepared and analyzed financial statement variances with upper management. • Led regular monthly meetings with key international stakeholders.

Formerly known as LBS Communications, All American Television, Pearson Television