geoffrey funk

* Created and actively managed effective online marketing campaigns and strategies. * Responsible for fan outreach, contest facilitation and prize fulfillment.

* Responsible for executing and reporting on marketing campaigns across various social networks. * Developed SEO strategies to improve artists search engine results, rankings and overall web traffic. * Artists Include: Linkin Park, Enrique Iglesias, Alanis Morissette, Michael Bolton and Staind.

* Responsible for editing video content of artists’ for promotional and internal use. * Worked closely with management to develop concepts for music videos, webisodes, teasers, BTS and EPKs. * Artists Include: Weezer, Alkaline Trio, Crash Kings and Jason Schwartzman (Coconut Records).

* Worked closely with artists’ online analytics and created analytic charts for comparison use. * Responsible for CRM processes and email marketing strategies. * Word-of-mouth and grassroots marketing, user-generated video strategy and distribution. * Artists Include: Rise Against, Marilyn Manson, Brand New, Black Eyed Peas, Lady Gaga and more.

* Responsible for reading scripts and writing coverage. * Worked closely with the assistants of Drew Barrymore and Nancy Juvonen to gain assistant experience.

* Developed effective marketing campaigns to enhance the awareness of artists and label. * Analyzed current marketing strategies and developed new initiatives to increase artist marketability. * Created and actively maintained social networking websites and communities. * Sent reports to label executives including music producer Jude Cole and actor Kiefer Sutherland.

* Responsible for reading scripts and writing coverage. * Created marketing campaigns for theatrical and direct to video releases. * Contacted various television shows and feature films for potential casting of “WWE Superstars.”

* Responsible for reading scripts and writing coverage. * Created marketing campaigns for theatrical and direct to video releases. * Contacted various television shows and feature films for potential casting of “WWE Superstars.”

* Generated online traffic through social networks, sweepstakes, promotions and brand partnerships. * Coordinated “Battle of the Bands” competitions and conducted outreach to potential artists. * Clients included: MTV, HBO, Paramount, Sony, Samsung, Universal, Showtime, A&E and Lionsgate.

* Developed marketing campaigns to enhance the awareness of theatrical and direct to DVD releases. * Coordinated promotions and contests with online outlets including Myspace, Purevolume and YouTube.

* Assisted artist management with day-to-day activities and online entities. * Analyzed current marketing strategies and developed new initiatives to increase artist marketability. * Artists Include: Mandy Moore, One Republic, Five Finder Death Punch, Snoop Dogg, Korn Pete Yorn and Chris Cornell.

Managed strategy, execution and digital marketing initiatives for entertainment clients, including Sublime WIth Rome, The Doobie Brothers, Allstar Weekend, Insane Clown Posse, Epicenter Festival, Salvador Santana, Brandon & Leah and more. - Fostered relationships with digital outlets, innovative social start-ups and proven social media platforms. - Interactive marketing, content creation/acquisition, social media development, emergent web technology, social and real time analytics.

* Searched for new talent online and by attending concerts in Los Angeles and Orange County. * Submitted a weekly report consisting of pertinent information for each prospective artist.

* Created and actively maintained social media for animated television shows and features. * Edited and uploaded trailers, teasers and sizzles to generate online traffic and brand recognition. * Collected online analytics to determine the effectiveness of each campaign.

* Contacted production companies and distributed product sheets for product placement opportunities * Responsible for editing video of company placements for internal and client use.

* Searched for new talent online and by attending concerts in Los Angeles and Orange County. * Submitted a weekly report to the head of A&R consisting of pertinent information for each prospective artist.

* Created and actively maintained social networking and user- generated websites. * Promoted upcoming releases and tours through physical and online promotion.

* Digital Media Manager for several artist's, including No Doubt, Gwen Stefani and The Offspring. * Community management, digital publicity (top-tier, tastemaker & blogger outreach), content creation & activation and reporting. * Oversee fan acquisition & digital marketing initiatives across email, web, mobile and social media platforms with focus on analytics and content marketing. * Digital copywriter for all online initiatives.

Activities and Societies: Whittier Scholars Program