Geoffrey Betts
Semi Retired
About
I am a dynamic global leader with deep expertise in international business strategy, sales, marketing and people management, now retired although always interested to mentor or have a non exec role. I fully understand the financials with full profit and loss insight, in sales, and in management. I have the vision and strategy to make a business grow and thrive. I was Managing Director of my own company which I founded on a greenfield site, built into one of the best-known companies in the industry – office supplies – and ran it for 30 years. In 2021, I opened a subsidiary in the Netherlands (so as not to be stifled by Brexit) and finished my career with business in Europe, the USA and Canada. I was President of the Society of Old Friends' from 2011 - 2013. Served on the Office Supplies Trade Federation BOSS board from 1998-2022. Was Chairman of Office Supplies Manufacturers Group within BOSS for 5 years from 2005 - 2010. Chairman of the BOSS Federation from 2016 - 2019. Received the 'Outstanding Achievement' Award for services to the UK Office Supplies Industry at 2013 BOSS Industry Awards evening. A wonderful moment in my life. Received the European Life Time Achievement Award at the OPI Industry Awards dinner in Amsterdam in March 2022. The industries highest accolade. I am a family man. I dearly love my children and I want them to be proud of me. I love to travel. I like to experience different cultures and different ways of doing things. I love how Americans do business, their enthusiasm and their spirit. What’s on my bucket list? Riding with huskies. I am a lifelong Spurs (Tottenham Hotspur) fan, but don’t hold that against me! Love and follow cricket. I have always enjoyed all sorts of sports and I am a keen golfer and sat on the board of my local golf club, Gerrards Cross, for over ten years. I like to sing and play the guitar. I play live gigs. If you put me on the spot and a guitar into my hands, I would play you The Boxer (Simon and Garfunkel). I believe in positivity – if you put someone in a positive frame of mind, they can and will deliver.
United Kingdom
Gerrards Cross
Management Consulting
Business Analysis, B2B, New Business Development, Account Management, Business Strategy, Sales Management, Negotiation, Contract Negotiation, Business Planning, Key Account Management, Direct Sales, Marketing Strategy, Sales Process, Cross-functional Team Leadership, Marketing, Entrepreneurship, Team Building, Competitive Analysis, Management, Product Development
Experience

Semi Retired

Managing Director
Stewart Superior Europe Ltd
UK, USA, Europe.

Managing Director
Evermark Ltd
I took over as Managing Director of a rubber stamp business in 1998, changed the name to Evermark and in 6 years turned it into one of the best known and largest in the industry.
Geoffrey Betts's Contact Information
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