Geoff Isaac

The Past as Prototype: History, Ethics and Concepts for Design in the Twenty-First Century. Australian National University (ANU), Course tutor and guest lecture, Semester 1, 2024 & 2025 Australian Interactions with American and European Art and Art‐Worlds During the Modernist Period. ANU, Acting Convenor, Semester 2, 2023

Project lead: Associate Professor Dr Stefan Lie Achieving Circularity: Development of a sustainable and scalable model to recycle and reduce the cost of polypropylene waste in hospitals. Literature review and journal article preparation. Project lead: Associate Professor Tim Schork Algae as a construction material – literature review and article development Project lead: Dr Stefan Lie Polymer separation methods for silicone over-moulded polycarbonate – journal article preparation. Project lead: Associate Professor Tim Schork Robotic Shotcrete – Literature Review and book chapter development for Springer publication. Project lead: Dr Mickey Clemon Towards Circular Material Futures: Development of innovative solutions to recycling and re-purposing existing pre-farm gate waste. Rural Industries Research and Development Corporation – Literature Review and journal article preparation.

Various roles across several programs at EPA and the Office of Environment and Heritage. • Developed and implemented marketing communication strategy for EPA's illegal dumping team. • Developed go to market launch strategy for WasteLocate a responsive web tool to track the movement of asbestos and tyre waste throughout NSW. • Developed go to market strategy for a responsive web application for residents to report illegal dumping (and for Councils and land owners to case manage). • Developed social media strategy and content including videos, case studies and online resources for program partners. • Restructured web content to optimise for end users and search engines. Promoted through PPC and other online initaitves. • Advise on incorporating effective behaviour change messaging across all customer touch points. • Developed and leveraged partnerships with private enterprise, not for profit and government organisations to cost effectively deliver program messaging to consumer and business markets. • Launched Smarter Choice retail partner program in over 500 electrical retailer and hardware stores and developed an online calculator and app to allow consumers to explore the total cost of ownership of electrical appliances.

MyBower was a the social networking site for collectors. The interests of collectors are wide and varied making it difficult to connect with people who share the same passions. MyBower provided each collector with their own online Bower (or website) to display their collection and meet people who share their interests to exchange information and swap or sell items. MyBower also featured the most comprehensive listing of events of interest to collectors available in Australia.

MVNE and MVNO for Vodafone running a range of post paid and pre paid mobile brands. Digital Performance Group own and operate a range of online affiliate and email marketing programs (and now own DGM. • Review acquisition and life-cycle retention activities for Comtel’s portfolio of mobile brands (including Amichi, JUST Mobile and Rewards) to maximise long term profitability. • Overall responsibility for marketing (ATL & BTL) of JUST Mobile, increased customer base and ARPU at a time when new aggressive competitors were entering the local MVNO market. • Increased online sales from 15% to 42% of total sales, using SEM, SEO, eDM, PPC and affiliate marketing. Optimised web site to increase conversion and improve customer experience, optimised the signup process and improved the conversion rate by 24%. • Restructured commission and incentive program to incentivise the channel and protect company revenue. • Introduced range of programs to significantly reduce churn. Implemented trigger based retention campaigns. JUST churn reduced to a level normally associated with post paid.

Wireless ISP operating an existing network in Sydney and Melbourne and preparing for the launch of Australia’s first 4G network. Taken over by Channel 7. • Developed online strategy to enhance sales through targeted SEM, eDM and affiliate programs. Developed social media strategy including successful Facebook promotion and optimised the web site. • Developed go to market & execution strategy to support the role of new 4G WiMAX network in nine major markets throughout Australia • Evaluated the SME opportunity and developed and executed the launch plan in conjunction with the sales team. Developed web site and all sales collateral to support the launch into this new market • Re-launched internal focus on churn to examine all aspects of the company’s business with a view to increasing average customer. Implemented successful trigger based strategy to reduce churn by 25%.

Role focused on driving synergy from the relationship between the co-owners of ninemsn, Microsoft and ninemsn. • Developed online strategy to maximise cross promotion of relevant Microsoft products • Worked with content producers to integrate third party content and maximise returns. Promoted content through eDM. • Led re-launch of ninemsn’s Computers and Technology site to incorporate Microsoft content and become, Digital Living, the primary consumer facing site.

Ingram Micro became the largest IT distributor in Australia following its merger with Tech Pacific. In this role I merged the two existing marketing departments.(contract position, covering maternity leave). • Introduced an online publishing tool (IM Offers) to streamline publishing of content to the company’s web site improving communication with the company’s 10,000 SME clients (and substantially increased revenue). Developed an email version to allow vendors to publicise news and offers and made changes to double the proportion of users visiting the web version. • Introduced IM XSell, Margin Boosters and ARN Up-sell Guide to encourage cross-selling between vendors and to promote sales of high margin accessories and add ons. • Introduced web advertising packages to maximise yield.

Wireless ISP affiliated with AUSTAR • Established the company’s Australian and New Zealand marketing team, formulated its marketing strategy and brand guidelines and managed the marketing budget . • Launched and developed the brand in Australia and New Zealand. Adapted international strategy, branding and advertising for the local market. • Contributed to the international development of the brand through cost effective below the line strategies and targeted direct mail initiatives, and established loyalty team .

Design for the environmental emergency: Plastic chairs and the transition to low-carbon product design

BA (Hons) Business Studies