Geoff Blaine

An engaging, practical and driven B2B SaaS community for CMOs, CROs and other GTM professionals. DFW Chapter.

Member of senior leadership team (SLT) who led global B2B marketing organization for PE-backed, EBITDA-focused cybersecurity vendor considering multiple exit positions. Developed and launched strategic plan to accelerate lead volume, grow marketing-influenced pipeline and increase bookings while mitigating cost structure reductions. Global marketing headcount 40-50; revenue $400-$450 million. * Spearheaded data-driven corporate marketing, content marketing, communication, and branding strategies. * Led the biannual production of our industry-recognized threat report, which helped generate millions of dollars in marketing-influenced pipeline and opportunities. * Guided teams in defining ideal customer profiles (ICP) and audience personas, resulting in increased conversions, improved efficiency, and more focused resource allocation. * Designed and executed consistent and scalable comms strategy, which effectively articulated the company's mission, drove executive transparency, ensured employee accountability, informed global teams, and equipped staff with critical information during times of crisis. * Co-sponsor and executive leader for company's internal core values program.

Accelerated global marketing efforts, including empowering a new demand generation team that achieved company-record lead volume four times; exceeded global lead volume targets in nine of first 10 quarters; increased marketing-influenced closed-won deals 39%; and boosted total lead volume 18% in first year while decreasing CPL 25%. * Led development and execution of brand and content strategies, aligning them closely with the organization's vision, mission, and business goals. * Defined, evolved and launched new brand story, including positioning and awareness campaigns that significantly enhanced our brand's presence in the market. * Revamped PR strategy that improved impressions, increased domain authority and also resulted in a 55% reduction in agency spend. * Guided C-level stakeholders and security incident response team to launch proactive vulnerability and crisis communication program, which was crucial in building trust with customers and partners and effectively influencing media narratives. * Oversaw a global team of 45 and managed numerous external vendor relationships, including PR agencies, creative agencies, digital media vendors and design contractors.

Promoted to VP to stabilize company's marketing team, eradicate spend inefficiencies, build modern demand generation operation, evolve go-to-market message and overhaul corporate visual identity (CVI) — all while faced with COVID-19 challenges, 35% program budget reduction and elimination of travel.

B2B marketing leader who oversaw the strategic direction, management and execution of all internal, external and executive communication programs, including digital campaigns, demand generation and paid media. Directed company's story, messaging and campaigns to reflect brand and mission while building strong relationships with stakeholders, media and the wider industry. * Led development and execution of corporate short- and long-term content and communication program strategies, including product announcements and positioning, press releases and media content, security and vulnerability advisories, marketing campaigns, and social media outreach. * Drove compelling storytelling for company's brand to address challenges and solve cybersecurity needs for SMBs, enterprises and government agencies and their networks, devices and users. * Directed five-person campaign and creative team on marketing projects guiding conceptual planning, schedule management and final implementation.

Drove compelling storytelling for SonicWall’s brand to address challenges and solve cybersecurity needs for SMBs, enterprises and government agencies and their networks, devices and users. Led development and execution of corporate short- and long-term communication program strategies, including product announcements and positioning, press releases and media content, security and vulnerability advisories, marketing campaigns, and social media outreach.

Transformative marketing role that helped public (NYSE: ATEN) application and cloud security company grow from engineering-based roots to more visible brand as a modern cybersecurity and technology leader. Global company headcount 900; revenue $280 million. Implemented top-down funnel strategy for all campaigns and oversaw content strategies with demand-generation teams. Core member of tactical team that oversaw development of new brand, corporate messaging, tone and style, and editorial strategy.

Appointed as key member of tactical marketing team that oversaw development of a new brand to drive the SaaS company’s accelerated growth from a secure cloud hosting service to a cloud-based, pre-IPO cybersecurity platform vendor. This measured pivot helped secure multiple rounds of funding and increased valuation for majority owner The Stevens Group. Global company headcount 250; revenue $52 million.

Key B2B marketing manager for identity-based cybersecurity, PKI and digital certificate vendor. Strategic content strategy and marketing efforts helped Entrust, a Thoma Bravo portfolio company, transform into a SaaS security leader and be acquired by Datacard (now Entrust). Global company headcount 350-400; revenue $120 million in 2013.

Succeeded in multiple roles with ownership of the development and execution of all communication, messaging, positioning, social media, online content and campaign strategy.

Served as a senior editor for global Omnicom Group creative agency. Lead editor for AT&T interactive initiatives. Instrumental in development of AT&T interactive and direct mail style guides. Facilitated implementation of style and brand requirements between creative, studio, account service and technology departments. Led quality assurance and functionality initiatives for agency clients.