Geoff Coyle

As part of duties, I create strategies to recruit, engage, and retain alumni volunteers, overseeing program planning and execution to align with organizational goals. I analyze data to measure and enhance volunteer engagement impact, while maintaining strong relationships with alumni and stakeholders. ● Engaged a nationwide volunteer network of 100+ alumni to promote WVU initiatives, enhancing community outreach and marketing efforts. ● Introduced a structured mentoring program that connected established WVU alumni with students and young alumni, fostering valuable relationships and providing career support. ● Organized the annual three-day Alumni Leaders Institute conference, facilitating knowledge exchange between campus, national experts, and volunteers to enhance chapter initiatives. ● Developed comprehensive toolkits for alumni chapter leadership, equipping them with digital assets to improve communication and engagement strategies. ● Curated and executed diverse on- and off-campus events to involve alumni, including ceremonies, networking sessions, sporting events, and reunions.

During my tenure, I developed marketing strategies to spotlight University initiatives across diverse media channels. By conducting thorough market research and leveraging social listening data, I strengthened connections with our audience and amplified campaign impact. Member of crisis communications and executive communications teams, crafting key messaging for a large audience in a timely manner. Managing the social media profiles of prominent University figures, I ensured our messaging remained cohesive and engaging. I directed the creation of content for social media campaigns, working closely with student teams and media professionals. ● Achieved consistent growth in social media audience, engagement rate, impressions, and conversions for four consecutive years on @WestVirginiaU platforms, along with the launch of the University's TikTok account. ● Contributed to the creation of a national television spot for WVU that aired on major networks nationwide, enhancing brand visibility. ● Managed WVU President Gordon Gee's social media presence, engaging with over 170K followers across various accounts. ● Led a team in crafting and executing innovative "social-first" campaigns across multiple platforms, including web, email, print, and events, to boost University initiatives.

"West Virginia Insider" for national programs discussing college athletics. Weekly discussions with WVU coaches in addition to Big 12 content and debates.

In-game announcer for varsity sports at West Virginia University on Root Sports Pittsburgh.

During my time here, I hosted sports shows and daily reports on camera, creating diverse longform video content including human interest stories and statistical analyses. I developed strong relationships with coaches and athletes to produce compelling stories, repurposed visual content into articles, and managed multimedia projects to meet deadlines ● Enhanced viewer engagement by serving as the on-camera host for popular sports shows such as The Dana Holgorsen Show, The Bob Huggins Show, and Mountaineer GameDay. ● Produced impactful longform video content, including human interest stories and detailed statistical breakdowns, resonating with the audience. ● Established strong connections with coaches and athletes, creating captivating video and written stories that offered unique insights into the personalities within the teams.