Gennifer Valentini

• Leads start-to-end design execution for omnichannel campaigns across email, web, paid media, and social, ensuring cohesive brand storytelling through both visual design and copy • Drives overall design direction, monthly marketing planning, and photoshoot creative direction — contributing to 20% revenue growth year over year (2023–2024) • Owns the management and strategy for organic social media from content creation and scheduling to video production, in-app Shop curation, and reputation management — driving a 140% increase in audience (2024–2025) • Elevates e-commerce UX/UI through dynamic layouts, interactive content, and seasonal refreshes that improve user engagement and conversion • Fluent in Klaviyo, Asana, Meta Business Suite, Shopify, and Adobe CC, integrating design with performance-driven marketing execution

• Designs marketing solutions for the unique needs of each client, including branding, omnichannel campaigns, websites, print collateral, etc. • Works with B2B and B2C clients regularly on rounds of design feedback • Collaborates with marketers, copywriters, and developers within the agency on GTM strategy, creative concepting, and iterating

• Worked under the Creative Director to deliver smart design solutions to federal agencies the company is under contract with • Collaborated with project managers to design client-worthy material including annual reports, infographics, website pages, etc. • Produced an award-winning 2023 annual report for the U.S. Department of Veterans Affairs (Hermes Gold Recipient) • Assured accessibility and 508-compliance on all digital assets

• Collaborated with a team of designers to streamline creative processes, lead projects, and manage multiple deadlines • Worked closely with Marketing and other cross-functional teams using creative briefs to design assets for B2B and B2C omnichannel campaigns, promotions, and events • Managed and mentored a junior designer, delegating work while facilitating professional development and growth • Rebranded and refreshed newly acquired pet care locations with logos, websites, social media and marketing strategy assets • Designed standardized web pages to be used across all company-owned pet care brands • Partnered with facilities and external vendors to design for interior spaces, branded signage, retail areas, etc.

• Led the design team for the Manufacturing 5.0 initiative and creation of the new engineering technology major to be approved by the Dean • Adhered to the strict Ohio State brand guidelines while creating visuals for projects, presentations, and the website • Designed layout for OMI website and maintained it with updates

• Designed a gamified system of tracking ideation progress that was expanded, and is now used across Nestle global locations • Designed graphics for packaging of products • Participated in ideation workshops to design new concept visuals