Genisha Metcalf, MSW
Head of Partnerships NBA Foundation @ National Basketball Association (NBA)
About
Genisha Metcalf is a social impact executive specializing in corporate social responsibility, workforce innovation, and equity-driven philanthropy. She brings cross-sector experience in tech, sports, higher education and nonprofit leadership to design and scale initiatives that advance economic mobility. Genisha currently serves as Head of Partnerships for the NBA Foundation, leading strategy for the NBA’s $300M commitment to economic opportunity in all 30 NBA markets. In this role, she leads high-impact partnerships with NBA teams and players, corporate partners, and academic institutions to expand access for HBCU students, entrepreneurs, and early-career seekers. Under her leadership, the NBA Foundation launched the Tech Challenge at AfroTech, established a $1M Collaborative Grantmaking Fund, and expanded national partnerships with American Express, Comcast, and Amplitude. Prior to joining the NBA, Genisha held senior social impact strategy roles across the private and nonprofit sectors. She led national digital capacity-building strategy as Program Manager for Meta’s $32M Black Community Nonprofit Fund and directed cause marketing and civic engagement strategy as Head of Campaigns at DoSomething.org, serving a five-million-member global youth platform. Her social impact leadership roles at Columbia University, City Year New York, and Utica College focused on building cross-sector partnerships to increase access to workforce development and civic engagement opportunities. As an independent consultant, Genisha secured $10M in funding to support digital inclusion, restorative justice, and mental health initiatives for the Successful STEPS program and awarded $1.2M in scholarship funding. Genisha is a trusted advisor to leaders on philanthropy strategy, community engagement, and equitable program design. Grounded in her early career as a social worker in the South Bronx, her work centers equity, community voice, and sustainable systems change. She is the founder of the COOL Kids Giving Circle, a City Council appointee to Harlem’s Community Board 10, and proud member of Delta Sigma Theta Sorority, Inc. Genisha holds a bachelor’s degree in Criminal Justice and Psychology from Temple University and a Master of Social Work (MSW) from Fordham University.
United States
New York
Non-profit Organization Management
Community Outreach, Social Services, Public Speaking, Project Planning, Program Development, Case Managment, Crisis Intervention, Non-profits, Training, Community Organizing, Curriculum Design, Volunteer Management, Fundraising, Staff Development, Public Relations, Healthcare, SPSS, Nonprofits, Case Management, Event Planning
Experience

Principal Consultant
New York, New York
-Developed a $1.2M workforce develop program to prepare Bronx residents for entry level careers in tech. - Facilitated D&I workshops focused on reducing implicit bias, strengthening ERGs, and enhancing psychological safety for 900+ fin-tech employees across six US regions as a member of YSC Global Inclusive Leadership team. -Secured $8M in funding for the Lincoln Hall Raise the Age restorative justice program. -Launched Successful STEPS Scholarship fund and awarded $200k in scholarships to first-generation college students, formerly incarcerated individuals and students from marginalized backgrounds. -Leading a team of three consultants to customize DEI, community engagement, and social impact trainings for executive leadership teams, staff, and Board members of small to midsize organizations that range from 50 to 20k employees. Featured Partners: Big Brothers Big Sisters of NYC, Harlem Grown, CECP, MHA, Lincoln Hall, Lutheran Social Services

Head of Campaigns
- Responsible for leading social impact strategy for the largest online platform for young people and social change, with a membership of 5M young people in 131 countries. - Oversaw the expansion of a database of 250+ cause campaigns in partnership with Fortune 500 companies including Aeropostale, CVS, HSBC, and ESPN. -Managed the Senior Manager of Community Impact, Senior Manager of Civic Technology, Director of Campaigns Management and a team of campaign strategists. - Led all aspects of civic action strategy for GOTV campaigns, online drives, and digital ads yielding 250k+ voter registrations. - Collaborated with internal and external stakeholders to deliver inclusive website content (SEO) and manage CTR, impressions, and ROI. - Founder and Chair of DoSomething’s first Employee Resource Group for Black employees. -Led racial justice and COVID-19 rapid response strategy and created integrated marketing campaigns to mobilize 57k young people to take action in their communities.

Fordham Center for Nonprofit Leaders/ Fordham Graduate School of Social Services
- Developed curriculum and taught fundraising courses for the Master of Social Work and Master of Science in Nonprofit Leader programs. - Supported 5 adjunct faculty with course planning and implementation as course lead for Advanced Leadership and Macro Practice with Organizations and Communities. - Designed Advanced Macropractice Leadership with Organizations and Communities course in the online MSW program.

Utica College ABSN Director of Community and Corporate Relations
- Oversaw student -attraction, -acquisition, and alumni outreach strategy for an accelerated nursing program. - Increased prospective student enrollment by 10k through diversity recruiting events and partnerships. - Built more than 30 partnerships to created scholarship support for prospective nursing students.

Corporate Partnerships Manager
Greater New York City Area
- Stewarded a $1.5M portfolio of corporate donors by developing customized partnership opportunities. - Increased volunteer engagement by 30% by developing two engaging employee engagement events. -Increased corporate volunteer engagement by 30% by developing two signature employee engagement events. -Collected and evaluated volunteer survey data for 4k volunteers to measure program impact and scalability.

Behavior Specialist & Trainer
- Supervised, trained, and mentored twenty (20) support staff to coordinate services for high-risk youth. - Managed 50+ community-based relationships with organizations, schools, and mental health providers. - Organized agency-wide staff professional development events for a total of 700 staff from 5 different sites. - Planned, implemented, and evaluated the effectiveness of training offered to the Children’s Division staff. - Created and assessed strength-based training curriculum to deliver to staff, birth parents, youth, and foster parents. - Monitored the tracking system for compliance to foster parent and staff training mandates and collaborated with department heads to address and remedy trends for remediation. - Successfully recruited and certified 40 foster parents, who in turn provided care for more than 50 children.

Instructor
- Developed P.O.W.E.R (Prepare, Organize, Write, Evaluate, Reform) Internship Curriculum for high school students interested in careers in social justice. - Facilitated bi-weekly seminars on civic engagement, media literacy, and community organizing. - Designed and implemented youth engagement staff training for Temple University students volunteers and staff. - Instituted annual “Power in Numbers” community networking event to build social capital amongst citywide change agents.
Genisha Metcalf, MSW's Contact Information
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