Genie Gastinger Briggs

Senior Vice President, Director of Marketing @ Point Breeze Credit Union

About

I am passionate about collaborating with executives to drive member growth, profitability, and operational efficiency while fostering innovation to improve our members' experience. As a senior executive, I provide growth opportunities for product development, deposits, and loans. I am responsible for Strategic Marketing Initiatives, the Advertising Budget, the Annual Marketing Plan, and ROI Reports. We have elevated the member experience to over 65,000 members. As a community advocate, I serve as President of the CCBC Dundalk Foundation and Vice President of the Towson Art Collective, demonstrating my commitment to community development and the arts.

Country

United States

City

Baltimore

Industry

Banking

Skill

Advertising, Email Marketing, Fundraising, Marketing, Integrated Marketing, Market Planning, Marketing Communications, Copywriting, Direct Marketing, Strategic Planning, Public Speaking, Event Management, Marketing Strategy, Lead Generation, Social Media, Public Relations, Event Planning, Sponsorship, Customer Service, Direct Mail