Gene Hu

Product Marketing & Strategy: Developed go-to-market strategies, conducted competitive analysis, and optimized product positioning. Cross-functional Collaboration: Coordinated with engineering, design, and marketing teams to ensure successful product launches. Technical Content & Communication: Led YouTube content strategy, producing over 40 technical videos to enhance customer understanding. Trade Shows & Product Promotion: Represented HTC VIVE at global events like MWC, presenting to over 400 industry professionals annually. Market Analysis & Sales Support: Worked with marketing department to analyze web traffic, engagement metrics, and CPA to improve marketing effectiveness. Product Portfolio: 1. VIVE Eagle AI Glasses 2. VIVE Host (2025) 3. VIVE Focus Vision (2024) 4. VIVE Ultimate Tracker (2023) 5. VIVE XR Elite (2023) 6. VIVE Business+ (2023) 7. VIVE LBSS (2022) 8. VIVE Mars CamTrack (2022) 9. VIVE Wrist Tracker (2021) 10. VIVE Focus 3 (2021)

- Organized and develop digital media buying strategies on Facebook and Google to help a client's revenue grew 253.79% in 3 months. - Led engineering team to build CRM system, which can find the most valuable customers and generate automation marketing campaign for the clients. - Manage all aspect of new product development and launch plan for diversity of consumer products to help company generate new revenue streams. - Used Google Data Studio to build data visualization dashboards to monitor clients' business performance in order to improve media buying strategy. - Implemented chatbot and design user flow on Facebook to gain 1000+ lead customers organically.

- Utilized the design thinking process to develop a machine-learning-based diet tracking app with an Oxford medical Ph.D. for chronic patients. - Worked with design, development, and marketing members to lead the project to get into the semi-final round of Techstart Taiwan and NYU startup competition.  - Designed the marketing strategy and built the official site.website: www.humango.co

- Managed and analyzed creative content to optimized daily social media impression and engagement. - Operating PR events and assisted the commissioner to work with ambassadors from UK and Korea. - Increased 30K (+50%) followers in social media

- Worked for innovative Augmented Reality start-up assisting Founder with data, market research, potential customers, and technology needs. - Sales & Marketing support; including pitching to Siemens and Chinese investors, creating marketing materials, and customer outreach through email and LinkedIn. - Helped secure a lead investor to invest $60K in DOTTY.

Build a Virtual Reality (VR) company with the function of web designs to create the world’s first VR Website: The Web Tour, an immersive web browsing experience. -Past Work: https://peekpeek.com/fot/ -Involved in Wayfinder, University of California’s incubator.

Responsible for digital marketing campaigns to engage target audiences and achieve the clients’ marketing goals. • Worked with the team to develop SEM plans and test keywords using Google AdWords and Facebook Ad Management. • Organize clients’ E-commerce websites to generate efficient SEO strategy with Wix, WordPress, and Google Analytics. • Worked with clients to understand their needs and difficulties to lead to more customer awareness and higher engagement rates. o Key Accomplishment: Raised client’s website’s position to top four position in Google and generated more than 1.5 million impressions with just $10 a day in ad spend.

Responsible for designing, strategizing, and implementing social media campaigns using MailChimp, Google Analytics, and Twitter Analytics. • Used multiple social media to help the company to achieve the number one ranking in organic search. • Assisted with sales and account troubleshooting via online chats and emails with MailChimp. • Researched the latest marketing and sales technology, methods and software tools for iOS programming. o Key Accomplishment: Established more than 250 followers in twitter within a month with no cost.

Demonstrated the ability to develop high-level promotional plans for multinational clients including P&G, Biotherm, and Rolls Royce. • Conducted a research project focused on consumers’ insight, collecting data points around media and market environments in China i.e. Youku vs. YouTube o Key Accomplishment: Generated a winning pitch of digital marketing campaign with the team to help Vicks enter China.

• Designed promotion plan for different companies’ products, such as Sony and Toyota. • Monitored information from social media regarding client’s products in order to analyze consumers’ insights. • Negotiated with Art and Statistics department in promotion strategy meeting. • Collaborated with more than 2 newspapers and film companies to promote client’s products.

Paused studies after Summer 2020 due to COVID-19; degree not completed.

I learn the following project management knowledge from the program: -Risk Analysis and Project Management -Managing Project Quality -Leadership and the Human Element in Project Management -Project Earned Value, Procurement, and Cost Management

I learn the following Marketing knowledge from the program: -Brand Management -Developing an Advertising campaign -Social Media Marketing -Digital Analytics