Gene Bernaudo

Canada’s Notorious Cannabis Brand

Extensive experience in the consumer packaged goods (CPG) industry. A seasoned C-Suite management consultant specializing in product development and go-to-market strategies. Specializing in complex transformations, driving growth and enhancing operational efficiency. Expertise: Consumer Packaged Goods (CPG): Deep understanding of the CPG sector, including market trends, consumer behavior, and competitive landscapes. Proven track record of developing and executing strategies that increase market share and drive revenue growth. Product Development: Expertise in the end-to-end product development lifecycle, from ideation and concept testing to product launch and post-launch analysis. Skilled in collaborating with cross-functional teams to create innovative products that meet consumer needs and exceed market expectations. Go-to-Market Strategies: Adept at crafting and implementing effective go-to-market strategies that ensure successful product launches. Strong focus on market entry planning, channel strategy, pricing, and promotional tactics to maximize product reach and impact. Leadership and Change Management: Proven ability to lead and inspire teams, fostering a culture of innovation and continuous improvement. Experienced in managing organizational change, aligning stakeholders, and ensuring smooth transitions during periods of transformation. Achievements: Successfully launched over 100 new products, resulting in significant revenue growth and market penetration. Led a major rebranding initiative for a leading CPG company, resulting in a 30% increase in brand recognition and customer loyalty. Streamlined product development processes, reducing time-to-market by 30% and improving product quality and customer satisfaction.

- Instrumental in launching Ignite CBD products in the UK and played a key roll in developing THC/CBD get to market strategies in Canada - Established key business relationships - Established vital manufacturing and distribution partners - Contributed to the development of get to market strategies - Helped develop and integrate key e-commerce assets - Assisted in the development of products and formulations - Managed supply chains - Assisted in the development of key marketing strategies focused on brand awareness - Developed and managed Ignite’s presence at key industry trade shows essential to developing B2B relationships and establishing brand awareness prior to product launch - Managed aggressive launch timelines critical to establishing valuable market share in an emerging product category - Executed a successful launch that saw the activation of an e-commerce platform in the UK that ships to all legal jurisdictions in the EU. Helped establish an incredible 11% brand awareness in the UK post launch - Oversaw a successful launch event at the Mandrake hotel in central London

Consulted on the cannabis related business ventures to start up Ignite International Brands, Ltd.. Provided insight on industry regulations, licensing, market analytics and global expansion. Helped establish key get to market strategies, launch timelines, product roadmaps and supply chain management. This role developed into a full time position as the VP of Operations for Ignite International Ltd.

Revolutionizing cannabinoid delivery technology Research, development, and commercialization of revolutionary cannabis products Scalable, sustainable solutions for the rapidly expanding global cannabis market Patent Pending All natural, organic, bio-based cannabis liquid composition system Cannabinoid rich, terpene enriched, organic vape products

Owner/Operator

Operated merchandise manufacturing and branding company geared towards helping new talented musicians brand their bands. Worked with several major record labels in Canada, top Canadian bands and promotional/management companies both in Canada and Europe. Later expanded to corporate merchandise and acquired large clients such as: CIBC, Tabby, TD Bank, TMSE, Sick Kids Hospital...

Responsible for running the day to day operations of a prestigious recording studio that catered to very high profile artists.

Head gopher of coffee, donuts and anything the producers required while working in the studio.... Anything

Managed US accounts