Genchen Xie

· Managed an audio account end-to-end, reaching 100,000+ cumulative views. · Optimisedcontentschedulingandpositioning,improvinguserengagement. · Supported paid channel operations and user monetisation strategies. · Assisted in building a data monitoring framework, identifying issues and tracking optimisation outcomes.

· Drafted content and videos for official account; supported school outreach promotions. · Coordinated events, liaising with organisers and managing on-site photography. Marketing Intern · Promoted the ‘Junior Reporter ’through content creation and event outreach, driving visibility and enrolment.

· Processed client invoicing and banking documentation for transactions. · Provided administrative support, including purchasing office supplies, arranging travel bookings, and managing contract stamping. · Compiled and organised monthly staff invoices and completed various HR and finance-related forms.