Gemma Power

Strategic freelance marketing consultant helping small and medium-sized businesses use marketing to grow sustainably and strengthen their brand presence. Experienced across both digital and traditional marketing, with a strong focus on aligning marketing activity with wider business goals. Skilled in marketing strategy, social media (paid and organic), event marketing, CRM and customer retention, content planning, paid campaigns, partnerships, and traditional print marketing. Known for combining creative thinking with practical commercial insight to help businesses improve visibility, engagement, and growth.

Develop and execute comprehensive marketing strategies in collaboration with the upper management team, achieving growth targets through integrated traditional & digital campaigns. Plan and execute all digital campaigns, including email CRM and social media. Analyze customer data to inform marketing strategies and campaign plans, optimizing campaigns to grow our active base and frequency rates. Oversee the creation of compelling content across all channels, ensuring alignment with brand guidelines. Supervise staff and external agencies and work with franchisee partners. Identify and pursue new opportunities for community sponsorship and corporate catering. Monitor and analyze performance metrics, generate reports, and provide insights to inform any changes to our strategies and tactics. Stay informed about emerging trends and best practices in marketing.

Responsible for creating a marketing strategy to meet business goals with Irish & International markets combing digital and direct tactics for FMCG, on trade and tourism sectors. Duties include branding, products launches, analytic evaluation & adjustment, setting budgets & leading & collaborating with external agencies. Notably launching our first product Maharani Gin in the summer of 2020 with an agile adaptable digital-first strategy that consisted of a successful online launch event attended by media and drinks influencers, product drops to targeted media & influencers, media placements, including the Sunday Business Post, the Irish Times, Sunday Times, Irish Independent, Image and Stellar, paid-for influencer campaigns and organic and paid social media.

Relaunched our family bar with a community-based marketing strategy using creative events tactics & engaging the local target market on social. Collaborate with the Carry Out Franchise to drive local marketing initiatives.

Services: Market research, marketing strategy, launch strategy, branding, social media management, WordPress Website design.

Content marketing, copywriting, content creation, social media management, designing marketing materials and award applications. General admin, logistics & PA support.

Research looking at mass media and advertising in early 20th century Europe with emphasis on Germany. Lecturer History of Art. Freelance Writer published in academic and popular press. Publications including Visual Arts Ireland, Circa, Enclave, Third Text (a full list of publications is available on request)

General reception & administration duties. Content creation, social media support, blogging and email marketing.

• Focused on Artificial Intelligence technologies, including machine learning, natural language processing, and predictive analytics, to drive next-generation marketing solutions. • Studied integration of AI with marketing automation and CRM platforms for enhanced targeting, customer journey mapping, and campaign optimization. • Complemented AI studies with exploration of Cybersecurity, Blockchain, and Internet of Things to understand the ecosystem of emerging technologies influencing digital marketing.