Gemma Baz

• Increased operational efficiency through a comprehensive motivation, training and stabilization plan for the workforce and the refocusing of the on-call model and robotized some payroll complements. • Implemented the “Committed to You” Plan to bring management closer to employees and increase their commitment to the organization. • Substantially improved all the employee life cycle, including employer branding, onboarding programs, capabilities and development of operations profiles, both blue and white collars. Strengthening succession plans, with 30% women on the management committee. • Boosted the Inclusion and Diversity committee, with a special focus on gender and generational diversity. Successfully launched programs such as Women Back to Business (recognized as best practice at the corporate level) or the Women Assemblers program.

• Lead the process of resizing and organizational restructuring of the bank derived from both the Supreme Court ruling on usury and Covid-19. • Implement the appropriate measures, tools and processes to guarantee the productivity of the Group's more than 1,300 employees in a 100% remote work environment, while maintaining high levels of motivation, communication and collaboration.

• Transformed the organization of Vodafone Spain towards a more customer-oriented operating model and a more simple and faster company. Eliminated duplicities, increased end-to-end responsibility, and faster decision-making. Created the Digital Unit. A restructuring plan was implemented after negotiation with the unions with an impact on 540 people and €35 million in savings. • Accelerated the company's digital transformation with the incorporation of new roles and capabilities (Big Data, Digital Marketing, SEM, social media), as well as transforming the ways of working of more than 200 employees thanks to Agile methodologies. Implemented the digital transformation plan for employees with an impact on culture and key behaviors. Member of the Agile Steerco at Vodafone Spain. • Designed a New Service Model for the Enterprise Corporate Business to serve its customers in a more holistic approach. Included internalization of 150 roles originally within partner vendors. • Maintained talent agenda as a top priority for the business, ensuring strong succession planning was in place.

• Serve as a trusted advisor to the leader in the Consumer Business Area to change operating model within the area, moving the traditional marketing & sales organization towards a model based in customer segments, to focus on the specific needs and time to response of each type of customer. • Integration of Ono into Vodafone Spain to support the total telco strategy of the company (mobile, fixed, internet and tv). Lead the definition and implementation of a new organization aligned with the new business priorities, ensuring retention of key talent and executing efficiency initiatives identified during the process. • Making the talent agenda a top priority for the business and ensuring is brought to live in main organizational and transformational decisions. • Definition and implementation of Area People Plans that responds to the main concerns of the employees and improve Employee Engagement

• Lead implementation of a new sourcing model in the Product & Services Unit aligned with a cost control strategy. 30% activity transferred to Pune (India), € 10 million savings. • Provide strategic support to the Innovation Unit to streamline its organization while retaining key talent. • Design and implement a People Plan in both units to increase employee engagement by 10 p.p • Launch of the Women in Technology Community to create a sense of belonging to all women across the technology area around the world (more than 2000). They gained visibility and used the forum to share experiences and concerns and to grow as professionals • Launch of the Distinguised Engineers Community to reinforce importante of technical careers and deep expertise in the core capabilities of Vodafone

• Provide trusted advice and guidance to all areas in the organization to align them with the continuously changing local and global business models. • Design and lead implementation of organizational efficiency programs across the company. € 20 million savings in one year

• Serve as a strategic business partner for the eadership teams in client areas (Finance, Legal, Strategy, Regulatory and Communication) to enhance capabilities, identify key talent and design career paths that allow people to grow, according to the HR strategic priorities. • Lead the People & Change workstream during the implementation of the EVO project in Finance, HR and SCM. Deep expertise in change management as a key pillar to facilitate change through all the organization

• Lead the definition and implementation of a 3 year leadership capabilities program for 500 managers. Manage senior stakeholders and possible detractors through a Change Committee. • Redesign the competencies model and the talent model of Vodafone Spain according to Vodafone Group guidelines. Stakeholders management top-down to ensure the new models were easily embedded within the local organization. Promotion of new programes aligned with a mucho more international company.

• Lead the design and implementation of the Business Sales Academies for Enterprise and Consumer Business Units as a strategic objective to enhance business sales capabilities. Three year certification program for 600 employees. • Implementation of eLearning platform for employees and dealers as a way to reach all our external partners and transform the traditional approach for building capabilities. Implementation of the 70-20-10 model

Expert in Talent Management

• Redesing of the digital recruitment tool offered to B2B customers (BBVA, Uned, etc) and the Infoempleo portal to speed time to market and improve quality of service.

• Responsible for budget allocation and control within the IT Unit. • Definition of the IT Strategic Map, including main processess and tools.

• Change Management consultant with experience in different industries: banking, telco and manufactoring