Geetika Anand Gupta

-Brand development, Develop brand strategy and statistics systems. -Marketing Management -New Product Development -Strategy , Planning and Business Development -Strategic Consulting, including business plan & sales strategy development. -Event Management , conferences, exhibition and display management

Work Responsibilities include:  Brand Management  Create the Marketing department , Logo and the Brand Identity Guidelines  Mission, Vision and Values of the Group –management and ensure adherence  Manage and coordinate all marketing, advertising and promotional activities.  Liaise with sales departments and prepare brochures and effective campaigns and collaterals.
  Conduct market research to determine market requirements for existing and future
 products.  Translate business unit objectives and strategies to develop brand portfolios, objectives, strategies etc.  Create and edit promotional materials  PR Management  Writing of press articles, for print and online  Ensure interdepartmental rapport is built to implement all possible strategies  Customer Engagement and management Events and Exhibitions Management  Manage all exhibitions, events and conferences organized or attended by the company  Analyze the impact and suggest various channels of marketing  Marketing Plan and Budgets  Develop and implement a company-wise and also Group marketing plan and budget to push products  Marketing Budget Management  Develop and implement marketing plans and projects for new and existing products  Make annual marketing strategy plan and implement the same with an annual report on its analysis  Analyze customer research, current market conditions and competitor information  Create various reports to track Marketing • Effectiveness • Budgets • PR tools  Data and Database Management  Manage the newsletter system for the Group as per the strategic guidelines  Advertisement Strategy, Plan, Budgets and Media Plan & Strategy for the Group globally  ATL and BTL Management  SEO and SMO Management  Online Marketing

Work Responsibilities include: o Planning and developing the marketing strategy for the MENA region Launched the Brand HTC in the MENA region o Build the relationship with the local Distribution and Retail partners and operators to develop joint coop marketing plans to maximize the budget available o Support the sales managers and partners with localized versions of the new product launch support material by ensuring all product launches and training material is produced in time and within budget o Develop GTMs for new product launches /in-life campaigns for maximum impact through in-store presence, such as point of sale and promotion materials, demonstrations, in-store promotions and offers o Drive Sell in activities through Incentive & Training programmes, trade events and associated activities o Manage the regional marketing budget and coop budget, demonstrating ROI of all activities o Responsible for the merchandiser and promoter project for GCC o Responsible for retail readiness and retail presence of HTC brand in the region o Selection and management of all advertising and marketing agencies o Support the implementation of the European PR plan into the MENA market. Work with the local PR agency to maximize local PR opportunities and the review programme o Ensure the HTC brand is an inspirational, premium brand in the market with relevance to the local market

Work responsibilities included: o Key incharge of Marketing of CTV(CRT and LCD) for UAE,BAHRAIN,OMAN,QATAR,YEMEN,LEBANON Launched BRAVIA in the MENA region along with the team o Managing the achievement of category budget (amount and quantity based) o Managing the advertisement and promotional budget o Korogashi (Dealer sell out data & stock) understanding and analysis o Responsible for product allocation and monthly order review meeting(MORM) o Maintain price map and price structure o Incharge of all trainings- conducted trainings in MEA for CRT and LCD for distributor’s sales and marketing staff and shopfront staff o Seihan maintenance (Purchase order balance and stock maintenance with factory according to sales forecast of all countries to avoid overstock or under stock situation at any point of time) o Category incharge of Public Monitors, Home Projectors and Hotel Interactive TV's for Middle East and Africa o B2B incharge for all sub categories in Middle East & Africa (CRT, LCD, Interactive TV's and Monitors) o Incharge of POP management (Point Of Purchase Materials) o POP inventory management and allocation o Effective Hands-On (roadshows) activities o Ensuring correct display at shop front, with display stands, placement matrix, pop and right connections o Organizing and managing various internal events, promotional events, seminars-(business planning meeting etc) and various branding events (like world health show, Dubai Tennis, Shakira show, etc)

Work responsibilities included: Conceptualization of promotional offers and schemes, taking target segments, budget control, POP and brand image into consideration. Close monitoring and analyzing monthly sales, schemes, pricing, sales promotion and market development activities of dealers and competitors Corporate account development and management – Pepsi, Nestle, Coke, McDonalds, VLCC, Universal Dairy, Amity and LIC Organizing trade shows, exhibitions, seminars and promotional campaigns o Market mapping of competition among dealers o Target oriented sales, both value and volume based o Reconciling accounts of dealers and taking quarterly sign off for balance confirmation

Acted as the MC and Speaker at many platforms during this Tenure. Gold medalist and Scholarship Holder with the Highest CG PA in the MBA Program. Performed Dance shows. Event Management. Award for the 3rd Best Summer Training Project at ICICI Bank Award for the Dissertation Project on Consumer Buying Behavior