Giuseppe Brugnone

In this role: - I lead the Media & Digital Strategy in the Italian BU of the LEGO© Group. - I lead the econometrics model that helps us to make data-driven decisions. - I help my colleagues ensure the excellent execution of media campaigns. - As a Scrum Master, I help the organization adopt an agile mindset and manage specific projects.

In this role: - I lead the Media & Digital Strategy in the Italian BU of the LEGO© Group. - I lead the econometrics model that helps us to make data-driven decisions. - I help my colleagues ensure the excellent execution of media campaigns. - As a Scrum Master, I help the organization adopt an agile mindset and manage specific projects.

As a Scrum Master I'm helping the organisation to grow in the agile journey. I'm responsible for the Agile Road Map of the Italian BU & I'm helping the different departments and people leader to start with Agile. I'm also organising a training for the different departments.

I lead the Digital Team in LEGO Italy, reporting directly to Marketing Director. My responsibilities are: - Digital Agenda: planning and management of the Business Unit Digital Agenda in order to create the Digital culture in the Italy through training, discussion and practise. - EMEA Digital Marketing Forum: be part of this group as Italian spokesperson; this group is responsible to setup the digital direction at EMEA level. - Lead the team responsible for the Italian Digital LEGO Channels and adv.: strategy, planning and management of all LEGO Italy Channels (LEGO.com, Facebook Brand page, Facebook LEGO Duplo page, YouTube, Twitter); management and coordination of all Digital adv.

I lead the Digital Team in LEGO Italy, reporting directly to Marketing Director. My responsibilities are: - Digital Agenda: planning and management of the Business Unit Digital Agenda in order to create the Digital culture in the Italy through training, discussion and practise. - EMEA Digital Marketing Network: be part of this group as Italian spokesperson; this group is responsible to setup the digital direction at EMEA level; I have a specific EMEA task on collaboration. - Lead the team responsible for the Italian Digital LEGO Channels and adv.: strategy, planning and management of all LEGO Italy Channels (LEGO.com, Facebook Brand page, Facebook LEGO Duplo page, YouTube, Twitter); management and coordination of all Digital adv.

As part of the Marketing team with a specific focus in the Digital area. My responsibilities are: - Digital Agenda: planning and management of the Business Unit Digital Agenda in order to create the Digital culture in the Italy through training, discussion and practise. - EMEA Digital Marketing Network: be part of this group as Italian spokesperson; this group is responsible to setup the digital direction at EMEA level; I have a specific EMEA task on Social Media. - Digital LEGO Channels and adv.: strategy, planning and management of all LEGO Italy Channels (LEGO.com, Facebook Brand page, Facebook LEGO Duplo page, YouTube, Twitter); management and coordination of all Digital adv.

As part of the Marketing team with a specific focus in the Digital area. My responsibilities were: - Digital LEGO Channels and adv.: strategy, planning and management of all LEGO Italy Channels (LEGO.com, Facebook Brand page, YouTube); management and coordination of all Digital adv. - EMEA Digital Marketing Network: be part of this group as Italian spokesperson; this group is responsible to setup the digital direction at EMEA level.

As part of the Marketing team with a specific focus in the Digital area. My responsibilities are: - Support the consumer marketing team in digital projects - Manage the LEGO Italy Channels (LEGO.com, Facebook Brand Page)

I worked with companies from different sectors, to analyse, design and implementation of multimedia tools for trade fairs and websites to promote their image or their products.

I worked for advertising company I managed the media for the convention (power point presentations, video, audio) directly with the clients and during the events I managed the regia of events. I was also responsible for the creation and implementation of team building studied ad hoc for the specific needs.