Gaylene G.

Regional Manager/Independent Sales Agency – Home, Gift & Décor Industry  @ Sullivans Home Decor

About

Accomplished business startup, growth, and launch expert with progressive 15+ year track record of strategic and operational leadership resulting in sustainable revenue and profit growth in wellness programs and consumer packaged goods in multi-unit settings.  Strong operational, business & financial acumen, applying sound business principles and practices, maintaining full P&L responsibility, setting operating and expense budgets, preparing sales forecasts, and implementing sales and promotional strategies to achieve goals in competitive, changing markets.  Engaging, persuasive communicator with outstanding customer service, client relationship management, training, and leadership skills.  Organized, productive, and resourceful, exhibiting excellent time management and project management skills, creatively solving problems and creating effective processes.  Positive, goal-focused leadership style; strengths in recruiting, training, motivating, and managing merchandising and service teams to peak performance. Professional Development: Client Consultation, Nutrition, Health, Client Safety, Wellness Topics Technical skills: MS Office (Word, Excel, Outlook, PowerPoint); GoogleApps, Mac & PCs

Country

United States

City

Colorado Springs

Industry

Management Consulting

Skill

New Business Development, Sales, Team Building, Marketing, Leadership, Management, Customer Service, Account Management, Marketing Strategy, Sales Management, Strategic Planning

Experience

Regional Manager/Independent Sales Agency – Home, Gift & Décor Industry 

Sullivans Home Decor

2019-9 - Present · 7 yrs 1 mo

Colorado, United States

Owner & Regional Sales Director Independent Sales Agency – Home, Gift & Décor Industry 2019 – Present Built and manage a multi-line sales agency representing premium vendors at national and regional markets (Dallas, Atlanta, Las Vegas). Grew annual territory sales from $650K to $1.9M+, managing 800–1,000 active retail accounts. Created and executed sales strategy, vendor onboarding, merchandising support, and seasonal forecasting. Led new business development and vendor expansion across multi-state territory.

Director of Operations

NUTRIMOST - Health & Wellness Industry

2014-8 - 2017-7 · 3 yrs

Colorado & Florida

Partnered with Chiropractic Practice Owners to develop all aspects of operations for rapidly growing, highly profitable new business franchises.  Created core business systems, policies, processes, and procedures.  Hired, trained, motivated, and managed all employees.  Grew 904 Thin staff from 12 to 50 employees, from 2 offices to 9 offices, business from $2MM to $7MM in 18 months.  For GetThin.com, grew business from $200K to $2.5MM in 18 months.

Independent Sales Representative

A. Verrico & Co

2011-8 - 2016-2 · 4 yrs 7 mos

Denver CO

Independent Sales Representative 2011 to 2016  Built strong relationships with customers as well as vendors in the industry.  Raised overall sales by 10% and increased new customers and vendors by 25%.

VP of Sales and Marketing

IntelligentRisking

2009-10 - 2012-1 · 2 yrs 4 mos

District Sales Manager

SCHWANS CONSUMER BRANDS

2009-9 - 2011-8 · 2 yrs

Colorado

Achieved all sales and profit goals in $60MM district. Reported to Regional Manager.  Recruited, trained, scheduled, motivated, and managed a staff of 15+ Sales Reps in sales and servicing of 60+ grocery accounts and Big Box retail accounts.  Drove problem resolution in under-performing districts via situational assessment, defining and implementing plans of action and performing follow-up.  Increased overall District sales by 6% year-over-year.

District Sales Manager, Regional Manger, District Manager, Sales Representative

Anderson Merchandisers

1992-7 - 2006-8 · 14 yrs 2 mos

Team Development and Leadership • Managed a team of 10 district managers and 250 sales representatives • Excellent internal and external communication co-ordination Sales, Goals, Budgets and Customer Service • Responsible for sales and service to all regional Wal*Mart stores • Created client partnerships at an executive level to develop realistic goals and budgets • Improved customer satisfaction to 95% with a 10% reduction in customer complaints Business Development • Excelled at building partnerships with all major studios, including Disney, Fox and Warner • Innovative merchandising expanded our market share into new venues including grocery • Customized promotions and public relations to fit regional needs