Gayathiri Mathivanan

Content Acquisitions - FTA, meWatch

Audience Strategy - Develop content catalogue with acquisition and content commissioning - Design and provide acquired content direction Analyse - quantitative and qualitative reports Develop - long-term partnership with content producers, studios and distributors - Identify content opportunities and gaps, negotiate license agreement for high-demand content Content Release Strategy & Platform Management - Execute programming plans and strategies based on insights - Implement content release on both FTA and OTT. Budget Tracking and Reporting

The Digital Storytellers, was founded to educate students to read, write and present creatively on the Digital sphere and in turn, in reality. Classes are conducted in an innovative yet in a fun way with the use craft, photographs and most importantly ICT tools and apps, The classes are structured to allow students to think out of the box and beyond textbooks. This will in turn build the confidence in the students to prepare for the 21st century workplace. The Digital Storytellers has also been publishing quality Ebooks for students and has sold over hundred copies of its publications online. Recently, The Digital Storytellers has set foot into producing entertaining educational content to children on its YouTube Channel (https://lnkd.in/gc_MYdZF) The Digital Storytellers' online classes for students from Preschool - Primary 6 are tailor-made for each student's ability and attention span at the same time giving extra focus on the student's weak areas. Website: https://linktr.ee/thedigitalstorytellers

Documenting my transformation journey on TikTok along with informative tips.

I create informative reels on health, food and self-care tips as I share on my transformation journey which resonate with my viewers. Creating raw and unfiltered content in the aim to reflect reality to my 5K plus followers, is my main objective.

Commissioning Editor

Online haven for Affordable Accessories to Accentuate your beauty. Rental of costume jewellery. Collaborations for workshops and photoshoots available.

Botak Babies is an online baby boutique specializing on onesies for babies aged Newborn to 24months. Onesies are made with 100% cotton material which is made from one of world's best brand. Botak Babies Onesies come with inspiring and interesting quotes which have become an instant hit with mothers. Plus the innovative packaging of Botak Babies onesies has gotten everyone talking. Botak Babies is proud to present its own 'Made in Singapore' baby clothing line. Stay connected to Botak Babies: Website: www.botakbabies.com Facebook: www.facebook.com/botakbabies Instagram: www.instagram.com/botakbabies

1. Identify, recommend and develop new programme formats for local productions that will appeal to audience and with consideration of an international market to develop strong properties for Vasantham. 2. Meet the channel’s performance KPI as set out between the Media Development Authority and MediaCorp. 3. Proactively source for potential content that will contribute to the growth of the channel’s audience share and to successfully negotiate and close acquisitions deals. 4. Oversee production of programs by production houses on the content and execution of production process to maximize channel branding and revenue opportunities for Vasantham. 5. Work closely with the Vasantham promotion team to promote programmes effectively, facilitating smooth flow of communication and content materials between the respective production houses and the promotion team. 6. Provide regular updates to the sales teams on new programmes. 7. Proactively assist in Vasantham’s initiatives, events and campaigns. 8. Initiate, facilitate and ensure a clear flow of communication within the channel, internal and external parties and management. 9. Actively engage, practice and promote team building and team spirit within all units of the channel. 10. View and review programmes and suitably recommend them for acquisition. 11. Liaise with Content Providers and Legal to facilitate contract negotiations and finalisation. 12. Manage content contracts to ensure compliance and that its benefits and rights are fully utilised. 13. Work closely with promotion partners (e.g. On-Air Promotions and Marketing) to promote key acquired programmes. 14. Work closely with scheduling and operations to ensure timely delivery of content. 15. Administrative reports, payments support, statistical analysis and any other ad-hoc projects.

A director & a part-time Master Tutor at Xcite Learning Centre, teaching Eng, Maths & Sci. Played a crucial role in setting up & executing the centre's popular reading programme. Xcite Learning Centre was an upmarket tuition and enrichment centre at Yishun, specialising in English, Math and Science for Primary And Secondary Students.

Tuition and Educational Services

The Master of Mass Communication (MMC) Programme is designed for those who are planning to have a career in the communication industry. The programme is also tailored to help prepare working professionals who are gearing towards leadership positions within the industry. With a balanced curriculum that challenges students to confront contemporary issues in media theory, research, policy, planning and management with an emphasis on Singapore and Asia.

Course Syllabus 1.The 21st Century Primary School 2. How does ICT make a difference? 3. Pedagogical changes achievable through ICT 4. Technology opportunities 5. How to overcome the challenges of ICT in primary education 6. Making ICT work The intended learning outcomes are: The primary school teaching community to be able to contribute to the integration of a range of effective ICT-based practices and pedagogies. School leaders to be able to develop, improve, and share the strategies and mechanisms that optimise the development of ICT-based teaching and learning in their school. Policymakers and schools-related stakeholders, agencies and companies to be able to support head teachers and specialist staff in developing pedagogy-led and problem-led uses of ICT. To become familiar with a wider range of useful tools and resources for integrating ICT.

The degree teaches students about the role of communication in modern society through studies of the application of mass communications theory to the corporate sector; the role of culture and social structures in social change; global trends and their local impact and contemporary writing practices. Students undertake compulsory studies in communication, international studies and writing as well as a range of electives. Internships are encouraged.

Diploma in Business, Majored in Corporate Communications and minored in Journalism