gavin hupp

director customer data and crm technology

About

Background in digital marketing, ecommerce, analytics, and product management; now strategic technology advisor to all marketing and operations initiatives, in addition to direct responsibility for Denny’s IT quality control & assurance, and POS & ecommerce menu maintenance. A lifelong learner, certified scrum master, studied innovation and design at Stanford, holds an MBA, and obsessed with maximizing business value & customer experience.

Country

united states

City

inman

Industry

marketing and advertising

Skill

marketing, management, leadership, strategic planning, crm, marketing strategy, business development, analysis, project management, strategy, entrepreneurship, online marketing, social media marketing, small business, business planning, strategic partnerships, online advertising, business strategy, strategic consulting, e commerce, marketing technology, product management, email marketing, scrum, agile methodologies, google analytics, cross functional team leadership, design thinking, customer loyalty management, e commerce optimization, customer experience management, product evangelism, strategic roadmaps, user experience design, usability testing, test management, product marketing, iso 20000, it service management, it strategy, quality assurance, user acceptance testing, user experience design, unified modeling language, change management, release management, mobile web design, web apps, it operations management, internet of things

Experience

senior technology manager, operations and marketing business relationship

denny's

2018-3 - 2019-3 · 1 yr 1 mo

Promoted to Denny’s IT Leadership team as Strategic technology liaison with Marketing, Operations, and Franchisees, working to ensure alignment of the technology planning, delivery and support plans with the strategic goals and tactical needs of CMO and COO direct reports as well as managing the Technology Brand Advisory Committee. Provide leadership and direction to multiple IT professionals and functions to shape the future direction of technology products and services as well as to ensure the support and service needs of the stakeholder groups are being met.

technology director, marketing and operations brm

denny's

2019-3 - Present · 7 yrs 7 mos

director customer data and crm technology

petsmart

2019-12 - Present · 6 yrs 10 mos

chief sales and marketing officer- owner

bn consulting

2010-1 - 2015-2 · 5 yrs 2 mos

Digital marketing and strategy consulting. We help businesses establish data-driven marketing strategies and KPIs, including SEO, SMO, SEM/PPC, email, CRM, loyalty, and Inbound marketing strategies as well as E-commerce conversion optimization, UX and UI. I held various positions within the companies I consulted for including chief marketing officer CMO and Director of Business Development and Digital Marketing Director.

field marketing

independent brand ambassador

2007-1 - 2010-5 · 3 yrs 5 mos

* Field-marketing/promotions for major brands * Switch Marketing Agency: field marketing for Muscle Milk (2010) * Canon Cameras: NFL Experience at SuperBowl XLII (2008) * Dillards/Ed Hardy Fusion of the Arts (2008) * Frankie M’s/Ketel One Vodka (2007) * Sports Chalet & Phoenix Suns 2007 NBA Season (2007)

digital marketing and analytics- supershuttle and execucar

veolia transportation

2015-2 - 2016-2 · 1 yr 1 mo

Transdev North America is the largest private sector operator of multiple modes of transit in North America, providing bus, rail, paratransit, shuttle, sedan and taxi services. Reporting directly to the SVP of Global Marketing, responsible for all digital marketing and digital analytics for SuperShuttle and ExecuCar brands. I have a wide-range of responsibilities including the development, execution, and analysis of multi-channel marketing campaigns, SEO, SEM, UX, UI, email, mobile, personalization, 1:1 marketing, ecommerce, conversion optimization, UX and UI, content strategy and the consumer behavior analyses that drive all digital and web based strategies and KPIs. In addition, I am the project lead for several key marketing technology products including the responsive website and mobile app redesigns; CMS vendor evaluation for SuperShuttle.com; optimization/multivariate testing and personalization of the SuperShuttle blog; and new CRM and email vendor selection, implementation, and campaign management.

manager, marketing technology and guest experience

denny's

2016-2 - 2018-3 · 2 yrs 2 mos

* The identification, selection, development, and execution including market testing, prototyping, user experience development, and partnership with cross functional departments and external agencies on go-to market strategies for guest-facing technology products for Denny’s Inc., the operator and franchisor of more than 1,700 restaurants. Most notable product is 'Denny's on Demand', Denny's new and improved To-Go business featuring E-commerce solutions online ordering via responsive web app, Android, IOS, Facebook Messenger and Twitter chatbots, and Alexa voice ordering * integrated into restaurant POS, kitchen display systems, and credit card payment processors * cyber security * CRM and promotion platforms * and enhanced ecommerce analytics.

Education

codecademy

2015-1 - Present · 11 yrs 9 mos

Activities and Societies: 34 Badges including topics on CSS/HTML, PHP, Ruby, Javascript, & APIs

stanford university

entrepreneurship

2017-1 - 2018-1 · 1 yr 1 mo

university of phoenix

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

Activities and Societies: Delta Mu Delta International Honor Society in Business Administration

western international university

project management

2011-1 - 2013-1 · 2 yrs 1 mo

Scored 6 of 6 on GMAT analytical writing assessment. Activities and Societies: Golden Key International Honors Society, International Scholars Laureate Program