Gautam Agarwaal

• Conceptualize innovative real estate products • Market research • Competitor Analysis • Land acquisition strategies • Pricing Strategies • Branding Strategies

Responsibilities • Lead sales and marketing team of 8 people • Understand market segments and position products as per Go-to-market strategy • Lead cross functional team for new product developments • Budgeting and P&L management: topline growth and profit delivery for entire company portfolio • Manage and develop channel sales and distributor network strategy • Design pricing strategy and SKU optimization • End to end marketing from innovation to activation; Deliver profitable category growth & build brand equity • In charge of retail counter-sales across the quick service restaurant format • Identify institutional clientele and offer customized products to increase sales volume • Work extensively on invoicing, payments and Customer Relationship Management • Analyze and review market trends to achieve business goals Significant Achievements • Achieved 300 % sales increment in the second year of launch by overhauling entire marketing effort • Set up brand identity and strategy from scratch which included brand naming, logo design, brand character, and target consumer profiles • Led entry into new category through innovative products that disrupts existing players • Conceptualized and implemented Teen recruitment platform in association with Coca Cola India • Successfully liaised with cross functional teams and agency for ERP implementation • Successfully developed and launched brand “Auraley” across Chennai • Headed product launch for FMCG product line • Capitalized untapped retail market by self sustainable micro entrepreneur distribution network • Jointly achieved lead-time reduction to minimize loss of sales opportunity • Associated with BCCI to participate as an exclusive snacking zone in DLF IPL 2012 Chennai matches • Worked extensively with food contractors to develop and supply customized snack requirement for Southern Railways • Reengineered product specifications which led to cost reduction and product expansion opportunities within existing accounts

Responsibilities • Develop business to achieve top and bottom-line for the INR 75 million business • Create and deliver integrated communication plans • Develop and maintain key accounts • In charge for business development and customer retention in NCR and Haryana region • Train and equip sales team at distributor end to maintain lead in the market. • Implement competent business strategies, new market forays and new product development • Evaluate customer data, market research and competitor analysis to maintain competitive edge Significant Achievements • Restructured sales strategies which helped in increasing sales by remarkable 23% • Worked with sales team to establish presence and generate sales in new territories • Demonstrated abilities in getting our specifications empanelled in an Govt. tender worth INR 20 million • Designed presentation material to better display the value of product vis-a-vis competitors • Identified and capitalized Indian rural market • Extensively involved in development and launch of 4 new product variants