Gaurav Sharma

The Indian Society of Advertisers (ISA) is the apex body representing leading advertisers and brands across India, committed to elevating advertising standards, fostering industry best practices, and addressing critical challenges in the marketing ecosystem. As an active member of ISA's Brand Safety and Ad Fraud sub-committee, I contribute to shaping industry guidelines and solutions that protect brand integrity in an increasingly complex digital landscape. This involvement keeps me at the forefront of emerging threats, technological innovations, and collaborative efforts to ensure transparent, trustworthy advertising practices across all channels. Through this engagement, I combine hands-on campaign expertise with strategic industry advocacy—ensuring that growth never comes at the cost of brand safety or consumer trust.

Handling strategy, planning & execution of all media campaigns for 20+ brands within Wipro Consumer Care’s portfolio & provide guidance to Brand Teams on leveraging opportunities in ATL, BTL, Experiential, Digital & New age media. Steering 4 media agencies (Traditional + Digital) on daily basis & guiding them in building media campaigns- inclusive of traditional, digital, social and emerging media platforms. Recommend the right media priorities, mix, weights & schedule using competitive benchmarking, analytics & campaign insights.

Handled 10+ Brands (Product Categories) as stated below: TTK Prestige (Kitchen Appliances), Netmeds (Online Pharmacy), Goldplus & Ganjam (Branded Jewellery), AVT Gold Cup (Tea), Wildcraft (Outdoor Gears), Coromandel (Fertilizers), Barbeque Nation (QSR), Tommy Hilfiger (Apparels), Sunsolite (Edible Oil), Director's Special Old Tavern Soda (Food & Beverages, Soda), Wonderla (Amusement Park) & Apollo Paints (Paints). >Annual Media strategy for above Brands/categories. >Worked on various multi agencies Account Pitches: Wildcraft (won), Goldplus (won), AVT (won), Huawei, Bluestone and Holiday IQ. >Market Visits/Market Research to understand the local nuances & get consumer insights. >Project Lead for AFP (Advertiser Funded Program) "Neevu Bhale Khiladi" on Suvarna TV in Karnataka market for- Director's Special Old Tavern Soda (Jul'15 - Mar'16). This has resulted in improved Brand recall in Karnataka's upcountry towns. >Awarded "Certificate of Excellence" for outstanding Performance on an Analytics project for Netmeds. >Innovative planning & execution an AFP for "Kalyan Silks". Campaign has won Bronze Award at EFFIE'15 for "Kalyan Silks" media campaign conceptualised & executed for increasing walkins at their Bangalore store. (**EFFIEs awards- Organised by The Advertising Club, India) >Awarded quite a few merit certificates for Individual as well as Team's performance in Annual conferences. Appreciation mails from Buisness Heads has always kept my morale high to learn more & deliver even more.

Account Handled: ITC Foods Brands Handled: Aashirvaad, Yippee!, Bingo! & Kitchens Of India >Worked on Annual Media Strategy for various Brands of ITC Foods. >Mass media (ATL & BTL) launch planning & execution of All India Promo Campaign (Yippee! Lootmaal) for Yippee! (Oct-Dec'2012). Result: SPONT increased by ~60% and Bought in Last 1 Month increased by ~45% post campaign. >Innovative media planning and execution for Aashirvaad Aata in Karnataka Market. Association with Suvarna TV for on ground activation “Sambarama”. Lead Protagonists engaged and interacted with captive audience. Result: Reached to ~11000 housewives through 6 such events in Karnataka. Increase in new trials as per Household Panel data and ~25% increase in sales(Volume). >Media Launch plan of Bingo! Tangles in TN Market. Innovative association with one of the leading Tamil GEC channel Vijay TV has got the Campaign nominated in Goa Fest'2012 in 2 categories- 1) Best Use of TV and 2) Best Use of Branded Content. >Lead the modelling project- to understand the most appropriate basis of planning media inputs for Bingo! under the esteemed guidance of "Mr Praveen Tripathi", CEO, Magic9 Media & Consumer Knowledge Pvt Ltd.

Account Handled: ITC Foods Brands Handled: Aashirvaad, Yippee!, Bingo! & Kitchens Of India >Thorough knowledge of various media planning applications- TAM, MAP & IRS >Periodic maintenence of various MIS reports. Analysing & sharing the key reports with key learnings with Client's Media Team, Marketing Team, Various Business Heads and Agency's internal team. >Tracking & analysing competition media activities for better media planning. >Recognised for work excellence with quite a few appreciation mails from Client, Agency's Head & Immediate Supervisor. >Got promoted within an year to Planning Manager.

Worked in "Global Wealth & Investment Management (GWIM)" division under following capacities: >Delivered 100% accuracy level while processing every single document/file. >Regularly updating the team on process updates & training to new joinees. >Taking training sessions on "Business Communication & Etiquettes" for team. >HR SPOC for GWIM division. >Active participant in Townhalls (internal Reward & Recognitions event). >Bronze Award winner for Work Excellence, 2010

(1) Independently handled the Sales & Promotion of an Event - ECF'2009 (Education and Career Fare'2009) in Delhi NCR, Chandigarh & Dehradun markets. ECF'09 held in 8 cities of North Eastern states of India. (2) Sales beat to various Educational institutions in the select markets offering- Management courses, Vocational courses, technical courses & Job-Oriented courses to participate in ECF'09. Showcasing benefits of participation in ECF'09 & negotiating on the participation fees by showing value preposition of multi-city participation.

(1) Summer Internship Project: 3.5 Months (Feb-May'2008) at Madison, Mumbai: As a Summer Intern with one of the Country's leading Media Agencies; have worked on the real time project for Marico. Project Title - "To understand various media preferences for Hair Oil consumers in India". Project objective was to identify potential segments for various brands of Marico & highlighting media choices by segments. Thereby knowing the regional preferences of type of hair oil & respective media preferences. (2) Finalist in "Business Plan" competition organised by Kerala Management Association, 2008. (3) Winner of "Best Manager" title in B-School Management Fest "RESONANCE-08", 2008. (4) Winner of "Best Manager" title in B-School Management Fest "BERCHNOVA- 07", 2007.