gaurav khurana

vertical head

About

Accomplished sales and marketing professional with experience in Payments & Financial Services (American Express Cards), Ecommerce, Automobiles (General Motors) and Loyalty (Payback) My strength is my versatility. I have led Brand & Product management, Digital & Performance Marketing, Customer Engagement, Business Development & Key Account Management across different industries. I have managed very large brands like American Express and Chevrolet as well as built completely new brands; have worked in premium as well as mass categories and have experience in building and handling scale. Have a strong experience in managing payment products as well as driving customer engagement and managing loyalty at a very large scale. Have significant experience in business development & key account management, especially in financial services and Ecommerce verticals

Country

india

City

gurgaon

Industry

financial services

Skill

marketing strategy, marketing research, product management, marketing analytics, teamwork, team management, p&l management, advertising, management, analytics, marketing, business development, budgets, business strategy, competitive analysis, financial services, sales management, relationship management, credit cards, market research, leadership, crm, sales, customer retention, segmentation, strategy, customer relationship management

Experience

vertical head

chief marketing officer, head of digital and head of partnerships

goomo

2017-4 - Present · 9 yrs 6 mos

senior brand manager

general motors

2003-1 - 2006-1 · 3 yrs 1 mo

senior research executive

synovate

2002-1 - 2003-1 · 1 yr 1 mo

research executive

imrb international

2000-6 - 2002-2 · 1 yr 9 mos

product head - charge cards and head customer retention

american express

2008-5 - 2012-3 · 3 yrs 11 mos

Overall Product development and management for the Charge Cards India business; managing P&L for the portfolio Responsible for product development, customer acquisition, billings & engagement and revenue for the portfolio Re-vitalised and re-launched Platinum Charge card and Gold Card in the India market Tripled Platinum Card new card acquisition per year from 2008 to 2011; 30% y-o-y growth in billings between 2008 and 2010 Gold Card accounted for over 60% of all card acquisitions in 2011; existing customer Gold Card billings grow by over 50% in 2011 vs 2010, revenues up by 75% Managed retention for all consumer cards for India market

manager - marketing

american express

2006-10 - 2008-1 · 1 yr 4 mos

Brand management, Media Strategy, Planning & Implementation, communication & advertising and activation Launched the American Express Platinum and Amex Kingfisher Credit Cards in India

chief marketing officer, head of digital, head online and sme business

payback

2015-3 - 2017-3 · 2 yrs 1 mo

Head of Marketing, Brand and PR Head of Digital marketing and digital products Business Head - Online Partnerships, SME Business and Consumer marketing (ecommerce, affiliate) businesses, responsible for driving P&L growth Head New Partnerships and Business Development (Online) Head of Performance marketing Head of customer engagement and Life cycle management

director sales and business development and partnerships and alliances

american express

2012-3 - 2015-3 · 3 yrs 1 mo

Heading sales and business development for PAYBACK coalition loyalty network in India; B2B sales Launched American Express co brand credit card with Payback and American Express Make My Trip tri-brand card with Payback Successfully acquired key partnerships – American Express, Mobikwik Wallet, Oxigen Wallet, Samsung, Jabong, Unilever Bru Cafe, Carzonrent, Easy Cabs, Trident Hotels, Accor Hotels, Mahindra First Choice Key Account Management of American Express and Samsung partnerships