Gatis L.

I am a gambling industry professional with over 17 years of experience across online and retail operations, covering casino, sportsbook, poker and virtual sports products. Throughout my career I have worked across multiple areas of the business including operations, CRM, product development, marketing and customer experience, progressing from operational roles to executive leadership. My experience spans several international markets, including Europe and West Africa, giving me a strong understanding of different player behaviours, regulatory environments and operational challenges. I have worked in both established organisations and high-growth startup environments, helping build teams, implement processes and scale operations in competitive markets. Most recently I served as COO of betBonanza (Betsson Group), where I helped build the operational foundations of the business during its early growth phase. This included developing key teams across CRM, customer support, payments and fraud prevention, while working closely with product, marketing and acquisition teams to drive commercial performance and improve the overall player experience. A significant part of my work has involved developing and scaling gaming platforms, including launching new products and introducing them to new audiences through CRM initiatives, targeted promotions and cross-sell strategies. This has contributed to sustained revenue growth, stronger player engagement and retention, and the development of a loyal VIP customer base. I enjoy working in fast-moving international environments where product, marketing and operations teams collaborate closely to build engaging gambling products and deliver strong commercial results. I have a strong interest in analytics and data-driven decision making, and regularly rely on operational KPIs and customer insights to guide strategy and identify growth opportunities.