Garzan Pekedis
Product & Buying Leader @ LC Waikiki
About
Results-driven Product & Buying Leader with solid experience across footwear and fashion categories, managing end-to-end buying cycles, OTB, range planning, and commercial product strategy for domestic and overseas collections. Strong background in category management, margin optimization, pricing strategy and supplier negotiations, with a proven ability to translate market trends into commercially successful collections. Experienced in working cross-functionally with Design, Planning, Supply Chain and Merchandising teams to deliver the right product, at the right time, at the right cost. Highly data-driven, utilizing SAP S/4HANA, PLM and advanced Excel models to drive sell-through, GMROI and inventory efficiency. Passionate about building future-ready product strategies and scaling brands through commercial excellence and agile buying models. I am passionate about shaping future of brands.
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Türkiye
Retail
Running, Sales, TROY, PLM, LCW SUIT, Generative AI Tools, Material Requirements Planning (MRP), Optimizasyon, Brand Management, Oral Communication, Sportswear, Sales Performance, Solution-oriented, Supplier Evaluation, Retail Buying, Product Development, Analytical Skills, Footwear, Manufacturing , Buying
Experience

Product & Buying Leader
Türkiye
• Own end-to-end buying cycle, managing OTB, range planning, pricing and margin strategy to achieve seasonal revenue and profitability targets. • Lead seasonal collection planning across footwear categories, optimizing SKU architecture based on sales performance and customer demand. • Drive category performance through sell-through, GMROI and margin analysis, identifying fast-track and in-season opportunities. • Develop commercially viable footwear collections in close collaboration with Design and Planning teams, balancing trend relevance with volume potential. • Manage domestic and overseas supplier portfolios, leading cost negotiations, MOQ alignment, lead time optimization and quality standards. • Conduct market, competitor and trend analysis to shape product strategy and benchmark collections against key global players. • Oversee OTB reforecasting, stock turn and inventory efficiency, ensuring optimal balance between growth and risk management. • Execute fast-track buying initiatives to capture emerging trends and maximize seasonal sales performance. • Utilize SAP S/4HANA, PLM and advanced Excel to support data-driven buying and planning decisions.

Overseas Buyer
İstanbul, Türkiye
• Develop and maintain strong relationships with key customers, serving as the main point of contact. Understand their business requirements to maximise sales opportunities and drive customer satisfaction. • Foster an environment of teamwork and collaboration, contributing positively to team dynamics. • Using systematic tools and programms, such as SAP, NEON, PLM, TROY, SUIT and using AI tools for business work flow to save time and work burden • Negotiate with vendors in order to achieve best possible price and terms, delivery, and quality of product while building and maintaining healthy, strong vendor relationships

Kinetix - Reebok Merchandiser
İstanbul, Türkiye
• Evaluation of nearly 40 suppliers' performance and qualification checks at the beginning of each season, • Finding new suppliers for a better quality of products, • Working close with planning, product & category management and brand planning departments, • Understanding the concept of category and provide best products for best-seller position, • Making order and purchasing negotiations for thes best MUP with suppliers whose capacity, technical and deadline qualifications are approved, • Managing all systematic processes with the knowledge of SAP S/HANA, ERP, Excel and another office programms • Visiting stores to audit sales KPIs and store visual and merchandising criteria • Insighting into the targeted customer base according to the company style, • Achieving the budget and profitability targets determined at the beginning of the season, • Production and deadline planning of products whose proposal processes are approved, • Preparation of necessary contracts for the confirmed supplier and product and management of the process, • Tracking the logistics, operational and financial processes of the orders that have been produced.

Assistant Foreign Trade Specialist
Istanbul, Turkey
- Carrying out all export processes from beginning to end with the help of manager. - Gathering information about trims and labels - Improving communications skills and keeping up with the team - Working with planning and production departments - Arranging all needed documents for documentation for customs
Garzan Pekedis's Contact Information
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