Gary Watchorn

o Executive team member reporting to the CEO, leading a 125-person sales-led organisation across 7 countries with full ownership of revenue growth, major accounts, and market execution. o Set and executed global sales strategy and annual revenue targets, owning P&L and personally driving performance across enterprise and high-value accounts. o Delivered €8M in annual margin by closing and scaling large, multi-market deals, launching revenue operations in three new territories, and expanding share within strategic customers. o Led a data-driven, enterprise-grade sales motion using pipeline inspection, forecasting discipline, and deal-level analytics to improve win rates and deal velocity. o Directly managed senior sales leadership across Sales, Account Management, and Commercial Operations, ensuring focus on pipeline coverage, deal quality, and consistent execution. o Built a high-performance sales culture with clear quotas, deal review cadences, and rigorous accountability from first conversation through close and expansion. o Led the commercial due diligence, negotiation, and post-acquisition integration of five businesses, accelerating large-deal revenue while protecting pipeline continuity and key customer relationships.

Responsibilities o Managing a team of 11 sales & 7 account Managers responsible for worldwide sales o Data analysis, sales team strategy & roadmap planning, business intelligence o Building data dashboards to drive targeted sales growth in under-monetized areas o Ensuring team success through measurable KPI’s, targets and objectives o Coordinate sales, marketing operations and customer success departments across MVF o Team Recruitment, interviews, and training o Facilitator for management training Successes o Coordinater for data projects across the MVF sales team. o Developed new customer success & client retention initiatives o Created the Inside Sales team (11 people) to target SME’s o Established new Account Team (8 people) o Launched new lead generation markets o Attended client and industry trade conferences in US, UK, and Europe.

Relocation o Promoted to UK Branch Manager. Relocated from NL to the UK. Responsibilities o Team target setting, KPI’s and objectives o Project Development o Business Planning & Market Strategy o Recruitment and training o Cash Collection & Credit Control o Budgeting for office overheads and wages Successes o Promotions (Head of Sales, Regional Branch Manager) o Doubled sales team from 15 to 30 o Opened LA office in US & trained staff o Opened & oversaw London UK office

Responsibilities o Overseeing a Sales Team of 33 people responsible for worldwide sales o Project Development o Business Planning & Market Strategy o Recruitment and training o Open New Lead Generation Markets & Territories Successes o Promotions (Sales Exec, Account Manager, Head of Sales) o Launched Electronic Signature Project o Designed Business Intelligence Reporting Environment o Implemented Client Budgeting System o Strategically Launched Credit Control Department o Re-structured Wage & Bonus Systems.

Responsibilities o Cold Calling and searching for new Clients o Developing client relationships both face to face & by phone o Credit Control to ensure timely payment for goods & services o Maintaining an efficient workflow between Sales, Stock & Transport Departments Target o Monthly Sales Target of €320,000 Successes o Over-achieved target every month o Innovated a new stock control procedure which saved time & resources o Promoted to Stock Control Manager

Responsibilities o Member of a Management Team responsible for 40 full & part time employees o Training staff on latest market developments & product knowledge o Ensuring footfall in store through external marketing campaigns o Maintaining customer satisfaction and cultivating repeat business Successes o Established a new commercially successful Golf Department o Sustained high levels of margin & consistently achieved target o Boosting Turnover through cross-selling and strategically timed discount offers

Responsibilities o Custom Fitting (Clubs to measure) o Focus on high margin & cross sales Successes o Highest Revenue out of 80+ stores