Gary McRae

At The Clarity Practice, I collaborate with senior executives, leadership teams and founders who need to think more clearly, decide more confidently, and lead more effectively under pressure. My approach integrates strategic advice, evidence-based coaching techniques, and broad commercial experience across APAC — leveraging both executive leadership rigor and structured coaching discipline in all engagements. I work with clients on: - High-stakes decision-making and strategic clarity - Leadership effectiveness and executive presence - Team performance and organisational alignment - Leading through complexity, change, and ambiguity Engagements are designed around outcomes — not hours. Available for 1:1 executive coaching, leadership team programmes, and corporate workshops across Singapore and Asia. Industries served: Legal · Financial Services · Pharma · Technology · Transportation & Logistics Contact: gary@theclaritypractice.asia | https://theclaritypractice.asia

I collaborate with ambitious SME leaders throughout Singapore and Asia as a Fractional CMO—providing executive-level marketing strategy without the costs associated with a full-time hire. Through MCR.AE, I assist organizations in realigning their marketing with what truly matters: commercial impact, clarity of purpose, and smarter growth. With over 20 years of experience across APAC, the UK, and the US, I have led regional strategy and campaign delivery for law firms, healthcare, and financial services brands. Now, I apply that experience to growth-stage companies eager to move beyond noise, fluff, and short-termism. What I Do: – Act as a Fractional CMO and trusted advisor to boards and founders – Lead strategic marketing audits, GTM plans, and brand repositioning – Align sales, marketing, and leadership around common goals – Optimize martech stacks and lead generation performance (esp. LinkedIn) Typical Client Outcomes: – Clearer direction for marketing teams and vendors – Strategic realignment to reduce waste and increase ROI – Improved board-level visibility of marketing impact Whether you're repositioning your brand, scaling up, or need experienced leadership without full-time cost, I help businesses market more intelligently—and with far greater clarity.

Helm team of 8 overseeing integrated marketing programmes and marketing technology to generate pipeline, build client engagement and loyalty, and brand awareness globally. Run large-scale comprehensive marketing and communicating campaigns while optimising annual marketing budgets. Core responsibilities: - Integrated marketing programmes - Marketing & communication campaigns - Digital marketing strategies - Social media marketing - Brand management - Marketing technology - CRM integrations - Marketing automation - User experience enhancement - Lead generation - Budget management & optimisation - Public communications - Agency management - Team leadership - Cross-functional team collaboration Achievements: - Boosted lead generation rate by 30% and reduced cost-per-lead by 20% with implementation of new marketing automation system (Marketo) - Generated +15% in organic traffic to corporate website by formulating and implementing thought leadership content strategy to position Baker McKenzie as industry leader - Reduced time to market by 50% by partnering with Marketing Operations and IT to streamline MarTech procurement processes and content approval processes - Oversaw campaign launch for Data PULSE and introduced ShareScreen options for lawyers to build better engagement with potential clients - Launched regional branding campaign across APAC, targeting 7 – 8 jurisdictions, overseeing entire campaign management

Drove development and execution of strategic and tactical marketing campaigns across online and offline channels. Oversaw channel planning and activation governance, and spearheaded persona-driven content to optimise marketing programmes. Built corporate-wide culture of digital marketing best practices and personal branding. Core responsibilities: - Integrated marketing campaigns - Marketing channel planning & optimisation - Brand activation campaigns - Content marketing strategy - Digital marketing strategies - Social media marketing campaigns - Campaign performance & ROI tracking - Personal branding training - Budget management - Cross-functional team collaboration - Project management - Crisis management Achievements: - Attained recognition as Number 1 Law Firm (according to Good2BSocial) and yielded >400k followers on LinkedIn - Uplifted organic search traffic to 55% from 45% and improved average time on page by 10% - Increased share of voice (SOV) and amplified corporate brand through employees’ social media accounts by launching enterprise-wide employee advocacy programme - Secured additional budgets for investments in new MarTech by engaging and influencing key stakeholders and senior management team on potential benefits and ROIs. - Co-authored brand communication plan to uphold corporate reputation in response to adverse brand incident

Managed and produced end-to-end delivery of innovative and performance-driven digital content to drive customer acquisition, engagement and brand-building. Optimized performance across multiple digital marketing channels and monitored KPIs to measure campaign effectiveness. Core responsibilities: - Digital marketing campaigns - Digital content marketing - Brand building & management - Paid search advertising - Display adversiting - Social media marketing - Email marketing - Performance marketing - Personal branding training - A/B testing - Budget management - Campaign performance & ROI tracking - Budget management - Cross-functional team collaboration - Project management Achievements: - Boosted performance marketing metrics in key markets Singapore, Australia, Hong Kong by launching LinkedIn Ad campaigns, attracting C-level executives across diverse industries to major corporate event in Thailand - Improved search rankings by 15% by devising and implementing tailored SEO strategies across global offices. - Amplified business professionals and lawyers’ professional brand on social media sites by conducting on-site and virtual personal branding trainings across APAC; - Secured number 1 social brand ranking for Baker McKenzie (according to FTI Consulting Feb 2018) - Generated 20% increase in new leads and expanded brand awareness by spearheading integrated marketing communications campaigns to feature major thought leadership releases on multiple online and offline channels - Designed and executed digital campaign on LinkedIn and WordPress to build awareness for major event in India; clinched Professional Services prize out of 10 nominees.

Formulated and executed digital marketing strategies and omnichannel marketing campaigns across B2B and B2C channels to boost brand awareness. Oversaw end-to-end campaign lifecycle and spearheaded persona-driven content creation strategies and personalized communications. Core responsibilities: - Digital marketing strategies - Omnichannel marketing campaigns - Campaign lifecycle management - Persona-content creation strategies - Web & mobile marketing - Search engine optimization - Search engine marketing - Advertising strategies - A/B testing - Marketing automation - Customer acquisition & retention strategies - Media agency engagement Achievements: - Boosted lead generation rate by +1,400% by spearheading integrated marketing strategy, linking content marketing with social media strategies - Improved conversion rate by 9% by spearheading conversion rate optimization (CRO) strategies throughout end-to-end buyer’s journey. - Reduced SEO spend and enhanced SEO performance by 10% through implementation of blogger outreach campaigns. - Enhanced overall media performance by 3% through effective management of media agencies to ensure quality performance and deliverables. - Built digital capabilities within team/organization by initiating automation efforts such as HubSpot marketing automation.

- Student representative for Cohort - Classes: Accounting & Finance for Managers, Business Communication, Critical Management Inquiry, Managerial Economics, Managing Human Resources, Marketing Management and Strategy & Change.

Relevant Coursework: Principles of Project Management, Project Planning and Control, Risk Management, Quality Management, Procurement Management, Human Factors and Team Dynamics