Gary Moran

Brand building via content creation for Komaspec and Komacut.

Initially my role was that of marketing manager and content creator to expand and enhance everything brand related to support the sales team. I did this using the same kind of marketing tasks/skills mentioned under my previous HLH Prototypes position. Over time my role at Jade Molds progressed to also include: 1. CRM Blueprint Sales Management 2. Developing a custom project management Blueprint system (Zoho Low Code) 3. Developing a custom QC APP system (Zoho Low Code) 4. Implement several reasonably priced cloud based solutions that improved on on replaced existing expensive in-house custom IT solutions. 5. Project management. 6. Team management. The end result was a mixture of custom solutions, cloud based solutions, and AI based solutions that dramatically reduce the companies monthly overhead and enabled easy management for many of the companies key daily activities.

All aspects of marketing and creative content including: 1. Grew LinkedIn Page from 200 to over 6000 followers 2. Big focus on video content (plan, shoot, edit, launch) 3. Create trade show materials, setup and attend trade shows 4. Oversaw website relaunch (also provided photos, video, copy) 5. Managed outsourced digital partners 6. New brochures in English and Chinese 7. Daily custom content creation (images, copy, video) Plus support and training for sales staff on a group and individual level. Build brands, so we can build leads to build sales.

Product development, both internal IP and external client product development. Every aspect of design, marketing, product development, and sales...from design through to product placement. Packaging, POP Display, End Cap Displays, Brochures, Trade Shows, Sales Presentations, Investor Presentations. Our own designs include the Hammer Head (National TV Spots for Canadian Tire), the Impact Head (National TV Spots for Canadian Tire), and our Thumb's Up Driver line which we sold to major retailers on 4 continents. Internal IP focused primarily on hardware tools and power tool accessories. External client product development products ranged from Fitness to Hairdressing to DIY to Electronics to Toys to Picture Frames and more. Accounts pitched to and won include Walgreens, QVC, Canadian Tire, Zellers, Bauhaus, Bunnings, Pepboys, Walmart, CVS, AVON and more.

Primary work focused on a few core areas, i) market research and developing presentations to win commercial and residential projects, ii) budgeting for projects, iii) design support for projects, iv) gather, review and evaluate environmental impact studies as well as regional and municipal short, medium and long-term goals v) organizing building permits and trade coordination for projects. Projects won include, Petro Canada, Subway, Starbucks, Nissan, Mazda, Yogen Fruz.

Dragonfire Group was a product development and contract manufacturing company serving companies and individuals in North America. Duties included: 1. Photography and Graphic Design 2. Project Management 3. Factory QC Audits 4. Sourcing partner factories 5. China team building & Training 6. Trade Shows 7. Sales & Marketing