Garrett Green(e)

Founder | CEO @ ONE ROQ

About

Twenty-two years of ground up CPG venture and capital formation experience having founded, co-founded or consulted for a broad spectrum of early stage, consumer product companies. Projects have spanned beverage, food, dietary supplements, pharmaceutical, apparel, restaurant, real estate, cold-chain, software, consumer & industrial lighting, e-commerce, fashion and luxury goods. My passion has been starting, co-starting, and when time permits, providing early advisory to pre-embryonic brands taking what are often just conceptual ideas and guiding them through strategic development, testing, commercialization, growth and if successful, exit stage gates. Through processes, I drive value by navigating and optimizing crucial touchpoints including market research, brand strategy, form factor, value proposition, business modeling, customer acquisition, lifetime value, and financing strategy that help young companies and their Investors avoid expensive errors to increase their chances for near and long-term success. This work has primarily been conducted through my own brand incubation and consulting house at GreenandC.com. With so many investment opportunities spanning the CPG landscape, and not enough quality capital funding entrepreneurs, I have become a passionate advocate for the advancements and opportunities in Regulated Crowdfunding (Direct Public Equity), as well as those that continue in the Private sectors. We have demonstrated the power of these new exemptions in our ongoing work with the luxury adult beverage brand, ONE ROQ; and despite set backs from the global pandemic, we are excited as ever about the compelling basis we hold through our innovative model - and the opportunities that we believe are instore for our Customers, Members and Investors alike. Won’t you join us for the ride? To support passions in CPG ventures and value creation for Investors, I am excited to announce Elysium VF1 (Venture Fund 1 & Incubator platform), as a special purpose vehicle that will allow advantaged access into a portfolio of early stage companies spanning consumer, technology and real estate. These companies will have been qualified after months (to years) of research and comprehensive development. As a mandate of the fund, every company is required to show it has the ***potential*** to achieve atleast $1B market valuation within 5 years to qualify for fund participation.To learn more, visit: ElysiumVentures.Fund and schedule a call with us at: IR@ElysiumVentures.Fund

Country

United States

City

Del Mar

Industry

Consumer Goods

Skill

Leadership, Strategic Planning, Project Management, Social Media, Investments, Business Valuation, Product Development, Marketing Strategy, Advertising, Luxury Brand Marketing, Brand Management, Strategy

Experience

Founder | CEO

ONE ROQ

2019-10 - Present · 7 yrs

Buffalo, NY

ONE ROQ® is a luxury adult-beverage producer & technology company with over 5000 global shareholders. Featuring its internationally award-winning portfolio of American-made vodkas, and first-of-kind rewards membership delivering its native brands and over 5000 popular and rare wine & spirits through its unique, industry-compliant platform. Discover More at: ONEROQ.com Join the Fund at: Calendly.com/orvc

Founder | Consultant

Green & Co.

2004-10 - Present · 22 yrs

Del Mar, CA

CPG venture development and communications. [ www.greenandc.com ]

Founder | General Partner

Elysium | Venture for All ™

2023-8 - Present · 3 yrs 2 mos

Del Mar, CA

Diversified venture fund & incubator with a focus on early-stage consumer, technology and real estate investments. Accredited Investors & Funds: IR@ElysiumVentures.Fund

Advisor

Goldie Byrd

2022-5 - 2024-12 · 2 yrs 8 mos

Manhattan Beach, California, United States

Advisor

Zeta Learning

2024-2 - 2024-8 · 7 mos

Del Mar, California, United States

Brand Strategy Consultant

Elmhurst® 1925

2016-2 - 2017-3 · 1 yr 2 mos

Elma, NY

Steuben Foods is a leading US producer of dairy and non-dairy beverage products located in upstate New York focused on transforming the global, alternative milk and whole-food beverage market. I was contracted by the company as part of an internal team assigned to develop, launch and manage the company's internal products platform. Initially, Coldstone licensed products and the Elmhurst Milked brand. In this position I provided a wide-range of value supporting ownership included market research, brand and strategy development, valuations, entity formation guidance, design, labeling, advertising compliance, quality and process control, digital communication oversight, alternative business modeling, direct-to-consumer initiatives, and general marketing strategy and continuity. Today, Elmhurst is a nationally distributed brand carried by all major and independent grocery chains and a preferred non-dairy brand by the Kardasian family. www.elmhurstmilked.com

Acclaym Skincare - Consultant

Austin Research Labs

2016-3 - 2017-1 · 11 mos

Buffalo, NY

Austin Research Labs is a privately held, bio-technology and research company focused on the discovery and development of new drug opportunities for the anti-microbial and cosmetic industries. Developed and initiated new branding, packaging, supply chain, and direct-response marketing strategy for desired licensing and direct-to-consumer initiatives.

Co-Founder

Sammy's Sliders

2014-2 - 2016-12 · 2 yrs 11 mos

Buffalo, NY

Sammies Sliders, formerly Myfrii, formally #getfried, is a specialty QSR Franchise serving topped gourmet burgers, fries & milkshakes. Acquired in 2019* Led ground-up development, brand strategy, restaurant design, capital investment and commercialization of pioneering, indulgent QSR concept. Included: research of quick-serve food market, market and trend analysis, brand positioning, identity system and store design. Defined target audience and distribution channels; set up supply chain; management team, and prepared PPM materials. At its height, the Company had two corporate locations with over 10 domestic and international franchisees generating annual projected system sales of just over $2,500,000. www.getfriedusa.com

Founder

WeVentures // Alternative Growth Financing

2015-12 - 2016-6 · 7 mos

Buffalo/Niagara, New York Area

Private and direct Online Public Offering (OPO) consulting services operating in the new, regulation crowdfunding market. Assisting unique, early and growth stage companies deploy and manage innovative financing and customer acquisition strategy within the 1T+ global, direct public equity market. #startupfinancing #growthfinancing #customeracquisition #culturalmarketing #gopublic

Consultant

ThermoLid

2015-12 - 2016-2 · 3 mos

Jupiter, FL

ThermoLid, a Finnish Technology company with domestic offices in Jupiter, FL., contacted us in the Winter of 2015 in order to help support their business plan to commercialize an AI-enabled, cold-chain technology designed for the small and medium parcel segment of the world-wide cold-chain logistics industry. Developed Private Placement Memorandum (PPM), Purchase Agreements, Pitch Decks and Investment Prospectus. Facilitated the patent assignment strategy and introductions to potential financing partners.