Garrett Capel

Worked under the guidance of the in-house Art Director and North American Marketing Manager to bring visual assets to fruition for global campaign use.

Assisted the North American Marketing Manager in guiding Peak Performance’s strategy and positioning within the North American ski market. Helped build and expand the North American ambassador program, starting in Canada and recently extending into the United States. With specific emphasis on Athlete Marketing Contributed to the concept development and execution of brand events, activations, and marketing initiatives. Produced and implemented localized marketing campaigns and creative initiatives to build brand energy and engagement across the North American region.

Contributed to Peak Performance’s North American marketing strategy by developing product and campaign assets tailored to regional audiences. Supported the growth of the brand’s presence in North America through athlete-led storytelling, social media content, and on-mountain activations.

Worked with the marketing team to develop product and brand assets supporting LINE’s marketing strategy and campaign deployment. Contributed to building and deploying brand identity through social media content and digital marketing initiatives. Collaborated closely with engineering and product line managers to bring new products to market—from initial concept and prototyping through final production and delivery—contributing to one full product launch and two product iterations.