Gareth O'Rourke

Managing Director & Ecommerce Consultancy @ We Are Digital

About

I am an experienced Director of E-Commerce with Managing Director level experience and Director of Buying experience throughout my 17 year career working predominantly in the the digital fashion space, with experience in the holiday industry. During my time as an eCommerce professional I have taken the lead on 14 new responsive website launches and implementation of all data mapping and integration into third party software solutions to manage the core business activities. I have extensive experience within retail buying, eCommerce and company management, providing sound knowledge of how all aspects integrate to achieve business growth. I have managed significant budgets and developed digital marketing, buying and business strategies with regular reporting of results to board members. I have successfully project managed numerous website builds and system integration work alongside integration of all digital principles including ppc, seo, email, affiliate, content and social marketing. I also have extensive experience of staff management and understand the importance of staff development. I am an individual who likes a challenge and who enjoys building from the ground up with an entrepreneurial spirit, commercial acumen and analytical approach.

Country

United Kingdom

City

Kendal

Industry

Marketing & Advertising

Skill

Commercial Operation, Go-to-Market Strategy, Director level, Business Consulting, Digital Marketing Innovation, Social Media Marketing, Email Marketing, SEO, E-commerce, Online Marketing, Online Advertising, Digital Marketing, Marketing Strategy, Advertising, Apparel, Fashion, Retail, Project Planning, Trend Analysis, Fashion Buying

Experience

Managing Director & Ecommerce Consultancy

We Are Digital

2020-7 - Present · 6 yrs 3 mos

Cumbria, England, United Kingdom

Full service digital & ecommerce marketing agency offering SEO, Paid Media, Affiliate Management, Website Design, Social Media and Content marketing. We also specialise in E-commerce businesses looking to scale and provide a unique consultancy service.

Company Owner

Kandoo Adventures

2026-3 - Present · 7 mos

Cumbria, England, United Kingdom

Following the acquisition of Kandoo Adventures, I now lead the business alongside the existing team, with a focus on stabilising performance, driving sustainable growth, and strengthening its position as a leading UK adventure travel brand. Kandoo Adventures operates globally, delivering high quality trekking and adventure experiences across destinations including Kilimanjaro, Everest Base Camp, Patagonia and beyond. My role is centred around: Providing strategic direction across the business, including commercial performance, marketing and operational structure Driving revenue growth through a more integrated and data led marketing approach Strengthening supplier and in destination partner relationships Ensuring a clear separation and transition from previous ownership, including systems, technology and operational independence Building a long term, sustainable model that protects both brand integrity and customer experience This role sits alongside my position at We Are Digital, enabling a fully integrated approach to growth across both businesses.

Founding Member

CBASS

2024-7 - Present · 2 yrs 3 mos

At CBASS, we believe in the power of expertise, collaboration, and a deep understanding of business needs to drive success. Based in the North West region of the UK, we offer consultancy services to SMEs and large businesses across a range of sectors within the UK market. Our team of seasoned professionals brings a wealth of experience and knowledge to help your business thrive in today’s competitive landscape.

Co-Founder

ZLEEPY®

2021-6 - Present · 5 yrs 4 mos

United Kingdom

Zleepy www.zleepy.com is an online e-commerce business, specialising in the sleep and eye health and wellbeing space. The business was founded by myself Gareth O'Rourke and William Prior both passionate about e-commerce and product. We aim to become a global brand over the coming years, expanding out our product offering and open to conversations with investors, to be part of that growth.