Gao Rui

Create mutually sustainable business opportunities by connecting local shops together. Drive the connected marketplace to provide the consumers with the right products in the right locations during the right times.

Build precise game plans for both long and short terms to develop sustainable digital growth for Nike.

Administered 10 regional accounts in China which dominated the local market shares Built single door product assortments for 1000+ stores across China seasonally, through historical analysis and leanings from previous seasons Ensured business success by contentiously finding and solving both urgent and long-term issues on weekly basis Collaborated closely with cross-functional teams in preparing and implementing seasonal and yearly strategies Led the development and execution of various projects to identify new retail opportunities Key Highlights: Increased accounts’ future buy amount by two folds within 32 months Made significant contribution in achieving approximately 20% in-season revenue growth of accounts for eight consecutive seasons Served as driving force behind the attainment of $2.5M monthly revenue in 1 store, $1.5M monthly revenue in 5 stores, and $1M monthly revenue in 10 stores throughout China with cross-functional teams to set new standards in history Connected marketing teams between account partner and Nike as new retail opportunities to drive a flagship store grow by 70% Obtained highly successful yearly rating in 2016 for demonstrating outstanding performance and professionalism

Organized the PFPG project in Shanghai to pilot the new business models with account partners Oversaw the change of account partner’s buying process from by territory level to by door level Created the in-season product allocation process to significantly increase product efficiency Provided support in building a new store replenishment system to eliminate misused time between in-store transfers Key Highlight: Brought substantial growth to revenue by more than 30% for four consecutive seasons and within the project length

Organized the PFPG project in Shanghai to pilot the new business models with account partners Oversaw the change of account partner’s buying process from by territory level to by door level Created the in-season product allocation process to significantly increase product efficiency Provided support in building a new store replenishment system to eliminate misused time between in-store transfers Key Highlight: Brought substantial growth to revenue by more than 30% for four consecutive seasons and within the project length

Organized the PFPG project in Shanghai to pilot the new business models with account partners Oversaw the change of account partner’s buying process from by territory level to by door level Created the in-season product allocation process to significantly increase product efficiency Provided support in building a new store replenishment system to eliminate misused time between in-store transfers Key Highlight: Brought substantial growth to revenue by more than 30% for four consecutive seasons and within the project length

Organized the PFPG project in Shanghai to pilot the new business models with account partners Oversaw the change of account partner’s buying process from by territory level to by door level Created the in-season product allocation process to significantly increase product efficiency Provided support in building a new store replenishment system to eliminate misused time between in-store transfers Key Highlight: Brought substantial growth to revenue by more than 30% for four consecutive seasons and within the project length